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The Effects of Evaluation and Activation on Remembering Affective Stimuli
Igor KARDUM
Suzana OBRIĆ
Sažetak
On a sample of 45 examinees the authors have examined
the effects of evaluation and activation on immediate and
delayed free memory, recognition and the initial phase of
processing affective stimuli. The results obtained indicate that
both in immediate and delayed memory examinees
remember low activation affective stimuli more, while high
activation stimuli are better recognized and produce more
incorrect (yes) answers. Only in immediate memory are the unpleasant affective stimuli remembered better than the
pleasant ones, while in delayed memory there is no
difference between pleasant and unpleasant affective stimuli.
Also, the unpleasant affective stimuli are better recognized,
while the pleasant ones give rise to more incorrect (yes)
answers. In general, the results of this research show that
evaluation and activation both independently and in
interaction have a significant influence on the memory of
affective stimuli. The influence of these two dimensions on
remembering affective stimuli is diverse, and is also
dependent on the type of memory test used. The
aforementioned results have been interpreted in the context
of existing theories on the role of evaluation and activation in
remembering affective stimuli.
Ključne riječi
Hrčak ID:
20302
URI
Datum izdavanja:
28.2.2000.
Posjeta: 2.124 *