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https://doi.org/10.1080/1331677X.2019.1579663

Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination

Slavica Tomić ; Faculty of Economics in Subotica, University of Novi Sad, Serbia
Ksenija Leković ; Faculty of Economics in Subotica, University of Novi Sad, Serbia
Jelena Tadić ; Tadex, Novi Sad, Serbia

Puni tekst: engleski, pdf (1 MB) str. 755-771 preuzimanja: 70* citiraj
APA 6th Edition
Tomić, S., Leković, K. i Tadić, J. (2019). Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination. Economic research - Ekonomska istraživanja, 32 (1), 755-771. https://doi.org/10.1080/1331677X.2019.1579663
MLA 8th Edition
Tomić, Slavica, et al. "Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination." Economic research - Ekonomska istraživanja, vol. 32, br. 1, 2019, str. 755-771. https://doi.org/10.1080/1331677X.2019.1579663. Citirano 04.04.2020.
Chicago 17th Edition
Tomić, Slavica, Ksenija Leković i Jelena Tadić. "Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination." Economic research - Ekonomska istraživanja 32, br. 1 (2019): 755-771. https://doi.org/10.1080/1331677X.2019.1579663
Harvard
Tomić, S., Leković, K., i Tadić, J. (2019). 'Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination', Economic research - Ekonomska istraživanja, 32(1), str. 755-771. https://doi.org/10.1080/1331677X.2019.1579663
Vancouver
Tomić S, Leković K, Tadić J. Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination. Economic research - Ekonomska istraživanja [Internet]. 2019 [pristupljeno 04.04.2020.];32(1):755-771. https://doi.org/10.1080/1331677X.2019.1579663
IEEE
S. Tomić, K. Leković i J. Tadić, "Consumer behaviour: the influence of age and family structure on the choice of activities in a tourist destination", Economic research - Ekonomska istraživanja, vol.32, br. 1, str. 755-771, 2019. [Online]. https://doi.org/10.1080/1331677X.2019.1579663

Sažetak
Changes in the structure of consumers’(tourists’) needs that shape tourism in accordance with the modern way of life attribute greater importance to different types of consumers/tourists. Understanding consumer behaviour (tourists as consumers) is significant in terms of tourism destination management. This paper presents the results of a research conducted with the aim of identifying activities (visiting cultural and historical attractions, sport and recreation, health, fun, gastronomy, shopping, cultural entertainment events) that consumers/tourists prefer in a tourist destination depending on their age and family structure. Two hypotheses were set in this paper: H 1 : There is a statistically significant difference between the age of tourists and the activity preferences in a tourist destination; and H 2 : There is a statistically significant difference between the family structure of tourists and the activity preferences in a tourist destination. The sample included 1117 respondents from the area of the Autonomous Province of Vojvodina. A survey was conducted from January to March 2017. In accordance with the defined hypotheses, descriptive statistics and a statistical test of multivariate analysis of variance (MANOVA) were used.

Ključne riječi
Tourism; consumer behaviour; sociodemographic characteristics; activity-based segmentation; tourist destination management

Hrčak ID: 228614

URI
https://hrcak.srce.hr/228614

Posjeta: 131 *