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https://doi.org/10.32914/mcpr.11.1.2

MEDIA PRESENCE OF POLITICAL OPTIONS AND CIVIL ELECTION BEHAVIOR (Case Study: Croatian Parliamentary Elections 2003)

Mario Plenković ; Alma Mater Europaea, Maribor, Slovenia
Slobodan Hadžić ; Croatian Communicaton Association, Zagreb, Croatia
Mladen Kučiš ; Croatian Communation Association, Zagreb, Croatia

Puni tekst: hrvatski, pdf (2 MB) str. 25-52 preuzimanja: 31* citiraj
APA 6th Edition
Plenković, M., Hadžić, S. i Kučiš, M. (2020). MEDIJSKA ZASTUPLJENOST POLITIČKIH OPCIJA I GRAĐANSKO IZBORNO PONAŠANJE (Case Study: Hrvatski parlamentarni izbori 2003.godine) . Media, culture and public relations, 11 (1), 25-52. https://doi.org/10.32914/mcpr.11.1.2
MLA 8th Edition
Plenković, Mario, et al. "MEDIJSKA ZASTUPLJENOST POLITIČKIH OPCIJA I GRAĐANSKO IZBORNO PONAŠANJE (Case Study: Hrvatski parlamentarni izbori 2003.godine) ." Media, culture and public relations, vol. 11, br. 1, 2020, str. 25-52. https://doi.org/10.32914/mcpr.11.1.2. Citirano 05.07.2020.
Chicago 17th Edition
Plenković, Mario, Slobodan Hadžić i Mladen Kučiš. "MEDIJSKA ZASTUPLJENOST POLITIČKIH OPCIJA I GRAĐANSKO IZBORNO PONAŠANJE (Case Study: Hrvatski parlamentarni izbori 2003.godine) ." Media, culture and public relations 11, br. 1 (2020): 25-52. https://doi.org/10.32914/mcpr.11.1.2
Harvard
Plenković, M., Hadžić, S., i Kučiš, M. (2020). 'MEDIJSKA ZASTUPLJENOST POLITIČKIH OPCIJA I GRAĐANSKO IZBORNO PONAŠANJE (Case Study: Hrvatski parlamentarni izbori 2003.godine) ', Media, culture and public relations, 11(1), str. 25-52. https://doi.org/10.32914/mcpr.11.1.2
Vancouver
Plenković M, Hadžić S, Kučiš M. MEDIJSKA ZASTUPLJENOST POLITIČKIH OPCIJA I GRAĐANSKO IZBORNO PONAŠANJE (Case Study: Hrvatski parlamentarni izbori 2003.godine) . Media, culture and public relations [Internet]. 2020 [pristupljeno 05.07.2020.];11(1):25-52. https://doi.org/10.32914/mcpr.11.1.2
IEEE
M. Plenković, S. Hadžić i M. Kučiš, "MEDIJSKA ZASTUPLJENOST POLITIČKIH OPCIJA I GRAĐANSKO IZBORNO PONAŠANJE (Case Study: Hrvatski parlamentarni izbori 2003.godine) ", Media, culture and public relations, vol.11, br. 1, str. 25-52, 2020. [Online]. https://doi.org/10.32914/mcpr.11.1.2

Sažetak
The paper deals with exploratory, political and communication studies of the dialectics of media power or powerlessness in the process of electoral civic behaviour on the example of the Croatian parliamentary elections in 2003. The survey covers time limits from September 1 to November 30, 2003. The chosen methodology and the applied research methods are in line with contemporary research trends applied in similar media and electoral and political campaign studies. The authors point to all the complexity of studying this issue, which is catching the attention of recent communication and political science publics. The initial research hypothesis fully confirmed the predicted research results. The author's research focuses on examining the interrelationships between the media representation of political options, persons and electoral civic behaviour. An inductive-deductive analysis of media representation was also carried out in correlation with the financial resources spent on publicity and publicity campaigns. The results obtained show that there is no significant causal relationship between media representation and electoral civic behaviour. In the final interpretation of the results obtained, it is evident that, prior to the election campaign, attitudes towards electoral preference of voters did not change significantly during the media's publicity and propaganda election civic exposure. Based on the published article "Media Power Dialectics and Electoral Civic Behavior (Croatian Parliamentary Elections 2003), Informatol, Vol.39, No. 1,2006, a political and communicative retrospective discussion was held on the subject of Case Study analysis "Croatian Parliamentary Elections 2003". The research was presented on the occasion of the 50th anniversary of INFORMATOLOGIA (1969 - 2019), at the 25th International Scientific Conference "SOCIETY AND TECHNOLOGY 2019" ("DIT - 2019" - Dr. Juraj Plenković), Opatija, 28. - 30.06. 2019.

Ključne riječi
Parliamentary elections; media; advertising

Hrčak ID: 237721

URI
https://hrcak.srce.hr/237721

[hrvatski]

Posjeta: 69 *