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Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group

Iris Kulik Bokun, MBA

Puni tekst: engleski, pdf (490 KB) str. 75-97 preuzimanja: 5* citiraj
APA 6th Edition
Kulik Bokun, MBA, I. (2019). Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group . FIP - Financije i pravo, 7 (2), 75-97. Preuzeto s https://hrcak.srce.hr/238089
MLA 8th Edition
Kulik Bokun, MBA, Iris. "Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group ." FIP - Financije i pravo, vol. 7, br. 2, 2019, str. 75-97. https://hrcak.srce.hr/238089. Citirano 02.07.2020.
Chicago 17th Edition
Kulik Bokun, MBA, Iris. "Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group ." FIP - Financije i pravo 7, br. 2 (2019): 75-97. https://hrcak.srce.hr/238089
Harvard
Kulik Bokun, MBA, I. (2019). 'Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group ', FIP - Financije i pravo, 7(2), str. 75-97. Preuzeto s: https://hrcak.srce.hr/238089 (Datum pristupa: 02.07.2020.)
Vancouver
Kulik Bokun, MBA I. Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group . FIP - Financije i pravo [Internet]. 2019 [pristupljeno 02.07.2020.];7(2):75-97. Dostupno na: https://hrcak.srce.hr/238089
IEEE
I. Kulik Bokun, MBA, "Defining grounds in literature findings for a business model framework: an online community portal serving to a niche market or a particular interest group ", FIP - Financije i pravo, vol.7, br. 2, str. 75-97, 2019. [Online]. Dostupno na: https://hrcak.srce.hr/238089. [Citirano: 02.07.2020.]

Sažetak
This paper investigates what are literature findings that provide framework for establishing a business proposal – an e-business model launched in a form of an online community portal dedicated to a niche market or an interest group. Such portal should successfully serve both users and advertisers through its solid customer base and accumulated social capital in the target market segment. Findings of extensive literature research provided reasonable basis for identifying functionalities of such a business model and opened up areas for further research.

Ključne riječi
e-business, online community, business model, social networks, internet technologies, strategic management, website marketing

Hrčak ID: 238089

URI
https://hrcak.srce.hr/238089

Posjeta: 12 *