hrcak mascot   Srce   HID

Prethodno priopćenje

City brand image formation by urban heritage initiatives

Miglė Černikovaitė   ORCID icon orcid.org/0000-0002-8307-3242 ; Vilnius Gediminas Technical University, Faculty of Creative Industries, Vilnius, Lithuania
Žaneta Karazijienė   ORCID icon orcid.org/0000-0001-7979-6547 ; Vilnius Gediminas Technical University, Faculty of Business Management, Department of Economics Engineering,Vilnius, Lithuania

Puni tekst: engleski, pdf (378 KB) str. 29-42 preuzimanja: 415* citiraj
APA 6th Edition
Černikovaitė, M. i Karazijienė, Ž. (2020). City brand image formation by urban heritage initiatives. Management, 25 (Special issue), 29-42. Preuzeto s https://hrcak.srce.hr/244141
MLA 8th Edition
Černikovaitė, Miglė i Žaneta Karazijienė. "City brand image formation by urban heritage initiatives." Management, vol. 25, br. Special issue, 2020, str. 29-42. https://hrcak.srce.hr/244141. Citirano 28.11.2021.
Chicago 17th Edition
Černikovaitė, Miglė i Žaneta Karazijienė. "City brand image formation by urban heritage initiatives." Management 25, br. Special issue (2020): 29-42. https://hrcak.srce.hr/244141
Harvard
Černikovaitė, M., i Karazijienė, Ž. (2020). 'City brand image formation by urban heritage initiatives', Management, 25(Special issue), str. 29-42. Preuzeto s: https://hrcak.srce.hr/244141 (Datum pristupa: 28.11.2021.)
Vancouver
Černikovaitė M, Karazijienė Ž. City brand image formation by urban heritage initiatives. Management [Internet]. 2020 [pristupljeno 28.11.2021.];25(Special issue):29-42. Dostupno na: https://hrcak.srce.hr/244141
IEEE
M. Černikovaitė i Ž. Karazijienė, "City brand image formation by urban heritage initiatives", Management, vol.25, br. Special issue, str. 29-42, 2020. [Online]. Dostupno na: https://hrcak.srce.hr/244141. [Citirano: 28.11.2021.]

Sažetak
In today's world, as cities compete in the marketplace, strategies for creating a city brand image are often shaped solely to meet the aspirations of profit, business development, and awareness. The preservation of culture, historical, and urban heritage remains important only in urban development strategies and not in actual development actions. The truth is, the image of a city is shaped by different historical, political, demographic, sociological, and economic factors which make up what we perceive as the brand image of a city. However, one of the most noticeable elements of the brand image of a city is the urban heritage based on national traditions. The aim of this article is to evaluate the effects of urban heritage initiatives in the creation of the brand image of the city of Vilnius. Research methods used in this article are qualitative content analysis and expert semi-structured interviews. Main conclusions stimulate debate, hesitation and criticism from communities and city researchers for using new heritage object and culture initiatives in order to create the brand image of Vilnius. The influence of urban heritage is inevitable when modelling the brand image of Vilnius, but there are no effective strategies to deal with the new urban heritage initiatives by creating the brand image of Vilnius yet.

Ključne riječi
city brand image; urban heritage initiatives; modernization; heritage sites; stakeholders; urban neighbourhoods

Hrčak ID: 244141

URI
https://hrcak.srce.hr/244141

Posjeta: 654 *