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Prethodno priopćenje
https://doi.org/10.30924/mjcmi.25.2.3

Influence of market orientation and stakeholder management on the performance of Croatian cities

Davor Širola   ORCID icon orcid.org/0000-0002-5902-511X ; Polytechnic of Rijeka, Rijeka, Croatia
Zoran Mihanović ; University of Split, Faculty of Economics, Business and Tourism

Puni tekst: engleski, pdf (529 KB) str. 41-66 preuzimanja: 296* citiraj
APA 6th Edition
Širola, D. i Mihanović, Z. (2020). Influence of market orientation and stakeholder management on the performance of Croatian cities. Management, 25 (2), 41-66. https://doi.org/10.30924/mjcmi.25.2.3
MLA 8th Edition
Širola, Davor i Zoran Mihanović. "Influence of market orientation and stakeholder management on the performance of Croatian cities." Management, vol. 25, br. 2, 2020, str. 41-66. https://doi.org/10.30924/mjcmi.25.2.3. Citirano 17.10.2021.
Chicago 17th Edition
Širola, Davor i Zoran Mihanović. "Influence of market orientation and stakeholder management on the performance of Croatian cities." Management 25, br. 2 (2020): 41-66. https://doi.org/10.30924/mjcmi.25.2.3
Harvard
Širola, D., i Mihanović, Z. (2020). 'Influence of market orientation and stakeholder management on the performance of Croatian cities', Management, 25(2), str. 41-66. https://doi.org/10.30924/mjcmi.25.2.3
Vancouver
Širola D, Mihanović Z. Influence of market orientation and stakeholder management on the performance of Croatian cities. Management [Internet]. 2020 [pristupljeno 17.10.2021.];25(2):41-66. https://doi.org/10.30924/mjcmi.25.2.3
IEEE
D. Širola i Z. Mihanović, "Influence of market orientation and stakeholder management on the performance of Croatian cities", Management, vol.25, br. 2, str. 41-66, 2020. [Online]. https://doi.org/10.30924/mjcmi.25.2.3

Sažetak
The implementation of market orientation plays a valuable role in the complex public sector, because it enables numerous entities responsible for the development of different levels of public administration to respond more efficiently to the demands of its users and other stakeholders. The current fragmented territorial structure and low level of decentralization reduce the developmental potential of local administrations in Croatia. However, these obstacles do not relieve the Croatian local administration of their responsibility to fulfil their social mission. The empirical measurement of quantitative and qualitative indicators in Croatian city administrations have determined a medium level of their market orientation. The results of correlation analysis have revealed a statistically significant difference between market orientation levels towards each of the nine analyzed groups of stakeholders. As presumed, the city administrations exhibit the highest market orientation level toward citizens. Additionally, the research has confirmed the positive influence of higher multiple stakeholder market orientation of city administrations on their subjectively measured performance. These results should be observed and assessed, taking into account the fact that the Republic of Croatia does not prescribe a legal obligation to monitor the city administration performance nor directly encourages it.

Ključne riječi
city administration; market orientation; performance; stakeholder approach

Hrčak ID: 247331

URI
https://hrcak.srce.hr/247331

Posjeta: 510 *