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Prethodno priopćenje
https://doi.org/10.30924/mjcmi.25.2.10

Exploring business models of nonprofit organizations

Julia Perić   ORCID icon orcid.org/0000-0001-8031-7435 ; J.J. Strossmayer University of Osijek, Faculty of Economics, Osijek, Croatia
Anamarija Delić   ORCID icon orcid.org/0000-0003-4808-7080 ; J.J. Strossmayer University of Osijek, Faculty of Economics, Osijek, Croatia
Marina Stanić   ORCID icon orcid.org/0000-0002-3835-6358 ; J.J. Strossmayer University of Osijek, Faculty of Economics, Osijek, Croatia

Puni tekst: engleski, pdf (386 KB) str. 181-194 preuzimanja: 525* citiraj
APA 6th Edition
Perić, J., Delić, A. i Stanić, M. (2020). Exploring business models of nonprofit organizations. Management, 25 (2), 181-194. https://doi.org/10.30924/mjcmi.25.2.10
MLA 8th Edition
Perić, Julia, et al. "Exploring business models of nonprofit organizations." Management, vol. 25, br. 2, 2020, str. 181-194. https://doi.org/10.30924/mjcmi.25.2.10. Citirano 17.10.2021.
Chicago 17th Edition
Perić, Julia, Anamarija Delić i Marina Stanić. "Exploring business models of nonprofit organizations." Management 25, br. 2 (2020): 181-194. https://doi.org/10.30924/mjcmi.25.2.10
Harvard
Perić, J., Delić, A., i Stanić, M. (2020). 'Exploring business models of nonprofit organizations', Management, 25(2), str. 181-194. https://doi.org/10.30924/mjcmi.25.2.10
Vancouver
Perić J, Delić A, Stanić M. Exploring business models of nonprofit organizations. Management [Internet]. 2020 [pristupljeno 17.10.2021.];25(2):181-194. https://doi.org/10.30924/mjcmi.25.2.10
IEEE
J. Perić, A. Delić i M. Stanić, "Exploring business models of nonprofit organizations", Management, vol.25, br. 2, str. 181-194, 2020. [Online]. https://doi.org/10.30924/mjcmi.25.2.10

Sažetak
Business models are usually used to describe how business entities sustain their competitive advantage, offer their customers better value and create good cooperation with their partners. While the literature is rich with best practice examples among for-profit business entities, nonprofit organizations (NPOs) are rarely observed and compared through the business model concept. Nonprofit organizations are mostly viewed as mission-driven organizations, which is why the business side is often rather neglected. The success of nonprofit organizations is usually measured by their impact in the community, which makes their activities dynamic and very much dependable on their business ecosystem. The goal of this paper is to identify specific characteristics of business models in the nonprofit sector, to evaluate how well nonprofit organizations communicate their value proposition to their customers, what distinguishes them from other nonprofits and what they are doing to develop a successful and sustainable organization. The empirical study covers 10 Croatian nonprofit organizations. The business model canvas is used to describe and compare their business models. The findings represent a good basis for understanding the performance of nonprofit organizations, and can serve as a framework for specific policies and programs aimed at development of nonprofit organizations.

Ključne riječi
business models; nonprofit organizations; social mission; value proposition; case study

Hrčak ID: 247338

URI
https://hrcak.srce.hr/247338

Posjeta: 903 *