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NATO’S MEDIA STRATEGY IN THE KOSOVO CRISIS

Marko Sapunar ; Faculty of Political Science, University of Zagreb, Zagreb, Croatia

Puni tekst: hrvatski, pdf (151 KB) str. 114-119 preuzimanja: 566* citiraj
APA 6th Edition
Sapunar, M. (1999). Medijska strategija NATO-a u kosovskoj krizi. Politička misao, 36 (2), 114-119. Preuzeto s https://hrcak.srce.hr/32021
MLA 8th Edition
Sapunar, Marko. "Medijska strategija NATO-a u kosovskoj krizi." Politička misao, vol. 36, br. 2, 1999, str. 114-119. https://hrcak.srce.hr/32021. Citirano 08.12.2019.
Chicago 17th Edition
Sapunar, Marko. "Medijska strategija NATO-a u kosovskoj krizi." Politička misao 36, br. 2 (1999): 114-119. https://hrcak.srce.hr/32021
Harvard
Sapunar, M. (1999). 'Medijska strategija NATO-a u kosovskoj krizi', Politička misao, 36(2), str. 114-119. Preuzeto s: https://hrcak.srce.hr/32021 (Datum pristupa: 08.12.2019.)
Vancouver
Sapunar M. Medijska strategija NATO-a u kosovskoj krizi. Politička misao [Internet]. 1999 [pristupljeno 08.12.2019.];36(2):114-119. Dostupno na: https://hrcak.srce.hr/32021
IEEE
M. Sapunar, "Medijska strategija NATO-a u kosovskoj krizi", Politička misao, vol.36, br. 2, str. 114-119, 1999. [Online]. Dostupno na: https://hrcak.srce.hr/32021. [Citirano: 08.12.2019.]

Sažetak
The article deals, at various levels, with the limits and scope of the media activity, on the example of the latest Balkan war. On the theoretical level, there are three basic modalities in political communication: the positive propaganda (the so called carrot system), the negative propaganda (hard propaganda, aimed at destroying the enemy and its institutions) and, finally, the military propaganda with the military action, i.e. the system of communicating with a “stick”. All these modes have been used in the war for Kosovo: Serbia had been positively conditioned for at least the entire decade, then a somewhat stricter model of the negative propaganda was used, and when this led nowhere, in 1999, Milošević felt the full force of the state-of-the-art military equipment and the communication with a “stick”. The author concludes that the media are powerful, but not all-powerful i.e. that they are eclipsed by the military communication, wars and victories or defeats.

Hrčak ID: 32021

URI
https://hrcak.srce.hr/32021

[hrvatski]

Posjeta: 914 *