Prethodno priopćenje

Contemporary Management Development Of Retail Trade

Zdenko Segetlija

Sažetak

Development of retail trade concentration brought to further changes in its structure and accordingly to
changes in economic subjects management in retail trade. In connection with it, the former paradigm of
retail trade market also changes since industrial design assortment becomes more and more important due
to being founded on the progamme of category management and other forms of vertical marketing. On
the other side, beside having the knowledge of natural development of new forms of business units, new
technologies and human potentials, the new circumstances reveal more and more ways of connection with
the buyers in the retail trade. This is, of course, in accordance with the newest phase in the development of
marketing that is based on the orientation on the buyers and processes.
Such an access is in direct function of suppositions for achieving more efficient and effective economic
growth and development in the retail trade sector.

Ključne riječi

retail trade; management; category management; marketing; Republic of Croatia

Hrčak ID:

42862

URI

https://hrcak.srce.hr/42862

Datum izdavanja:

10.7.2009.

Podaci na drugim jezicima: hrvatski

Posjeta: 5.479 *