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Gender differences in Croatian consumer decision-making styles

Ivan-Damir Anić   ORCID icon orcid.org/0000-0003-0179-6410 ; Ekonomski institut, Zagreb
Sunčana Piri Rajh ; Ekonomski fakultet-Zagreb
Edo Rajh ; Ekonomski institut, Zagreb

Puni tekst: hrvatski, pdf (174 KB) str. 29-42 preuzimanja: 2.275* citiraj
APA 6th Edition
Anić, I., Piri Rajh, S. i Rajh, E. (2010). Razlike u stilovima odlučivanja potrošača s obzirom na spol ispitanika uz poseban osvrt na Hrvatsku. Market-Tržište, 22 (1), 29-42. Preuzeto s https://hrcak.srce.hr/62109
MLA 8th Edition
Anić, Ivan-Damir, et al. "Razlike u stilovima odlučivanja potrošača s obzirom na spol ispitanika uz poseban osvrt na Hrvatsku." Market-Tržište, vol. 22, br. 1, 2010, str. 29-42. https://hrcak.srce.hr/62109. Citirano 03.12.2020.
Chicago 17th Edition
Anić, Ivan-Damir, Sunčana Piri Rajh i Edo Rajh. "Razlike u stilovima odlučivanja potrošača s obzirom na spol ispitanika uz poseban osvrt na Hrvatsku." Market-Tržište 22, br. 1 (2010): 29-42. https://hrcak.srce.hr/62109
Harvard
Anić, I., Piri Rajh, S., i Rajh, E. (2010). 'Razlike u stilovima odlučivanja potrošača s obzirom na spol ispitanika uz poseban osvrt na Hrvatsku', Market-Tržište, 22(1), str. 29-42. Preuzeto s: https://hrcak.srce.hr/62109 (Datum pristupa: 03.12.2020.)
Vancouver
Anić I, Piri Rajh S, Rajh E. Razlike u stilovima odlučivanja potrošača s obzirom na spol ispitanika uz poseban osvrt na Hrvatsku. Market-Tržište [Internet]. 2010 [pristupljeno 03.12.2020.];22(1):29-42. Dostupno na: https://hrcak.srce.hr/62109
IEEE
I. Anić, S. Piri Rajh i E. Rajh, "Razlike u stilovima odlučivanja potrošača s obzirom na spol ispitanika uz poseban osvrt na Hrvatsku", Market-Tržište, vol.22, br. 1, str. 29-42, 2010. [Online]. Dostupno na: https://hrcak.srce.hr/62109. [Citirano: 03.12.2020.]

Sažetak
This paper tests the applicability of the CSI instrument to measuring consumer decision-making styles in the Croatian environment. The analysis assesses the validity and the reliability of CSI scales and examines gender differences in consumer-decision making styles. Research results point to the existence of eight consumer characteristics and thus validate the applicability of CSI instrument in the Croatian environment. Our findings further indicate that there were gender differences on five factors of consumer-decision making styles (perfectionist, novelty-fashion consciousness, recreational-hedonistic consumer, impulsiveness, habitual shopping behavioral). No significant differences in consumer decision styles between men and women were found with regard to three factors (brand consciousness, price consciousness and confused by overabundant choice). The CSI measurement system may help practitioners to gain a better understanding of how to position their products and services more effectively.

Ključne riječi
CSI; decision-making styles; gender differences; Croatia

Hrčak ID: 62109

URI
https://hrcak.srce.hr/62109

[hrvatski]

Posjeta: 3.430 *