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STRATEGY AND FIRM PERFORMANCE IN THE CROATIAN TEXTILE AND CLOTHING INDUSTRY

Ivan-Damir Anić
Edo Rajh
Ivan Teodorović

Puni tekst: engleski, pdf (173 KB) str. 35-47 preuzimanja: 987* citiraj
APA 6th Edition
Anić, I., Rajh, E. i Teodorović, I. (2011). STRATEGY AND FIRM PERFORMANCE IN THE CROATIAN TEXTILE AND CLOTHING INDUSTRY. Ekonomski pregled, 62 (1-2), 35-47. Preuzeto s https://hrcak.srce.hr/64984
MLA 8th Edition
Anić, Ivan-Damir, et al. "STRATEGY AND FIRM PERFORMANCE IN THE CROATIAN TEXTILE AND CLOTHING INDUSTRY." Ekonomski pregled, vol. 62, br. 1-2, 2011, str. 35-47. https://hrcak.srce.hr/64984. Citirano 28.03.2020.
Chicago 17th Edition
Anić, Ivan-Damir, Edo Rajh i Ivan Teodorović. "STRATEGY AND FIRM PERFORMANCE IN THE CROATIAN TEXTILE AND CLOTHING INDUSTRY." Ekonomski pregled 62, br. 1-2 (2011): 35-47. https://hrcak.srce.hr/64984
Harvard
Anić, I., Rajh, E., i Teodorović, I. (2011). 'STRATEGY AND FIRM PERFORMANCE IN THE CROATIAN TEXTILE AND CLOTHING INDUSTRY', Ekonomski pregled, 62(1-2), str. 35-47. Preuzeto s: https://hrcak.srce.hr/64984 (Datum pristupa: 28.03.2020.)
Vancouver
Anić I, Rajh E, Teodorović I. STRATEGY AND FIRM PERFORMANCE IN THE CROATIAN TEXTILE AND CLOTHING INDUSTRY. Ekonomski pregled [Internet]. 2011 [pristupljeno 28.03.2020.];62(1-2):35-47. Dostupno na: https://hrcak.srce.hr/64984
IEEE
I. Anić, E. Rajh i I. Teodorović, "STRATEGY AND FIRM PERFORMANCE IN THE CROATIAN TEXTILE AND CLOTHING INDUSTRY", Ekonomski pregled, vol.62, br. 1-2, str. 35-47, 2011. [Online]. Dostupno na: https://hrcak.srce.hr/64984. [Citirano: 28.03.2020.]

Sažetak
This paper examines the differences and similarities in strategies employed by companies operating in the Croatian textile and clothing industry.n The analysis i based on company survey comprising 80 manufacturers. The data was analyzed using k-mean cluster analysis, one-way analysis of variance (ANOVA) and chi-square test. Research results indicate that textile and clothing manufacturers employ two major strategies: low cost strategy and value-oriented strategy. While low cost strategy implies lower material costs, emphasis on subcontracting and lower level of brand intensity, value-oriented strategy comprises the production of firms’ own products, own brand development and higher level of production costs. The results further indicate that value-oriented strategic approach yields signifi cantly more value added per employee, sales volume per employee, and return on sales (ROS) than low-cost strategy, and thus appears to provide a means by which textile and clothing manufacturers may mitigate the effects of increased price competition and achieve competitive advantage in the marketplace.

Ključne riječi
Croatia; textile and clothing industry; competitive strategy; firm performance

Hrčak ID: 64984

URI
https://hrcak.srce.hr/64984

[hrvatski]

Posjeta: 1.699 *