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EFZG working paper series, No. 08, 2011.


Datum izdavanja: studeni 2011.

Objavljen na Hrčku: 24. 3. 2015.
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The effects of cause and donation size of cause-related marketing program on consumers' intention to buy (str.1-14) engleskipdf 283 KB
Dubravka Sinčić Ćorić, Nataša Kurnoga Živadinović, Marija Dropuljić
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