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DETERMINING TRAVEL MOTIVATIONS OF WELLNESS TOURISM

Ana Težak Damijanić   ORCID icon orcid.org/0000-0002-9145-4176 ; Institute of Agriculture and Tourism, Department of Tourism, Poreč
Zdravko Šergo ; Institute of Agriculture and Tourism, Department of Tourism, Poreč

Puni tekst: engleski, pdf (223 KB) str. 3-20 preuzimanja: 1.528* citiraj
APA 6th Edition
Težak Damijanić, A. i Šergo, Z. (2013). DETERMINING TRAVEL MOTIVATIONS OF WELLNESS TOURISM. Ekonomska misao i praksa, (1), 3-20. Preuzeto s https://hrcak.srce.hr/104525
MLA 8th Edition
Težak Damijanić, Ana i Zdravko Šergo. "DETERMINING TRAVEL MOTIVATIONS OF WELLNESS TOURISM." Ekonomska misao i praksa, vol. , br. 1, 2013, str. 3-20. https://hrcak.srce.hr/104525. Citirano 16.10.2021.
Chicago 17th Edition
Težak Damijanić, Ana i Zdravko Šergo. "DETERMINING TRAVEL MOTIVATIONS OF WELLNESS TOURISM." Ekonomska misao i praksa , br. 1 (2013): 3-20. https://hrcak.srce.hr/104525
Harvard
Težak Damijanić, A., i Šergo, Z. (2013). 'DETERMINING TRAVEL MOTIVATIONS OF WELLNESS TOURISM', Ekonomska misao i praksa, (1), str. 3-20. Preuzeto s: https://hrcak.srce.hr/104525 (Datum pristupa: 16.10.2021.)
Vancouver
Težak Damijanić A, Šergo Z. DETERMINING TRAVEL MOTIVATIONS OF WELLNESS TOURISM. Ekonomska misao i praksa [Internet]. 2013 [pristupljeno 16.10.2021.];(1):3-20. Dostupno na: https://hrcak.srce.hr/104525
IEEE
A. Težak Damijanić i Z. Šergo, "DETERMINING TRAVEL MOTIVATIONS OF WELLNESS TOURISM", Ekonomska misao i praksa, vol., br. 1, str. 3-20, 2013. [Online]. Dostupno na: https://hrcak.srce.hr/104525. [Citirano: 16.10.2021.]

Sažetak
Wellness tourism is a relatively new form of tourism based on special interest of consumers. In order to create appropriate marketing strategy it is necessary to better understand travel motivation for this segment. The purpose of this paper is to explore travel motives in the context of wellness tourism. The aim of this paper is twofold: 1) to determine how well the general proposed structure of push and pull motivating factors applies to tourists who consider wellness services an important pull factor and 2) to examine the relation among travel motives and various sociodemographic and travel characteristics of tourists who consider wellness services an important pull factor.
travel motives, wellness tourism, wellness services

Ključne riječi
travel motives; wellness tourism; wellness services

Hrčak ID: 104525

URI
https://hrcak.srce.hr/104525

Posjeta: 2.575 *