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Internal stakeholders perspectives in a cultural event: The Case of Noc Noc, Guimarães - Portugal

Marisa R. Ferreira
João Sarmento

Puni tekst: engleski, PDF (327 KB) str. 93-107 preuzimanja: 959* citiraj
APA 6th Edition
Ferreira, M.R. i Sarmento, J. (2015). Internal stakeholders perspectives in a cultural event: The Case of Noc Noc, Guimarães - Portugal. Ekonomski vjesnik, 28 (S), 93-107. Preuzeto s https://hrcak.srce.hr/137439
MLA 8th Edition
Ferreira, Marisa R. i João Sarmento. "Internal stakeholders perspectives in a cultural event: The Case of Noc Noc, Guimarães - Portugal." Ekonomski vjesnik, vol. 28, br. S, 2015, str. 93-107. https://hrcak.srce.hr/137439. Citirano 16.05.2021.
Chicago 17th Edition
Ferreira, Marisa R. i João Sarmento. "Internal stakeholders perspectives in a cultural event: The Case of Noc Noc, Guimarães - Portugal." Ekonomski vjesnik 28, br. S (2015): 93-107. https://hrcak.srce.hr/137439
Harvard
Ferreira, M.R., i Sarmento, J. (2015). 'Internal stakeholders perspectives in a cultural event: The Case of Noc Noc, Guimarães - Portugal', Ekonomski vjesnik, 28(S), str. 93-107. Preuzeto s: https://hrcak.srce.hr/137439 (Datum pristupa: 16.05.2021.)
Vancouver
Ferreira MR, Sarmento J. Internal stakeholders perspectives in a cultural event: The Case of Noc Noc, Guimarães - Portugal. Ekonomski vjesnik [Internet]. 2015 [pristupljeno 16.05.2021.];28(S):93-107. Dostupno na: https://hrcak.srce.hr/137439
IEEE
M.R. Ferreira i J. Sarmento, "Internal stakeholders perspectives in a cultural event: The Case of Noc Noc, Guimarães - Portugal", Ekonomski vjesnik, vol.28, br. S, str. 93-107, 2015. [Online]. Dostupno na: https://hrcak.srce.hr/137439. [Citirano: 16.05.2021.]

Sažetak

Given the significant impact that cultural events may have in local communities and their inherent organization complexity, it is important to understand their specificities. Most of the times cultural events disregard marketing and often marketing is distant from art. Thus an analysis of an internal marketing perspective might bring significant returns to the organization of such an event.

This paper considers the three editions (2011, 2012 and 2013) of a cultural event – Noc Noc – organized by a local association in the city of Guimarães, Portugal. Its format is based in analogous events, as Noc Noc intends to convert everyday spaces (homes, commercial outlets and a number of other buildings) into cultural spaces, organized and transformed by artists, hosts and audiences. By interviewing a sample of people (20) who have hosted this cultural event, sometimes doubling as artists, and by experiencing the three editions of the event, this paper analyses how the internal stakeholders understand this particular cultural event, analyzing specifically their motivations, ways of acting and participating, as well as their relationship with the public, with the organization of the event and with art in general. Results support that the motivations of artists and hosts must be identified in a timely and appropriate moment, as well as their views of this particular cultural event, in order to keep them participating, since low budget cultural events such as this one may have a key role in small cities.

Ključne riječi
internal stakeholders; cultural events; art; creativity; Noc-Noc

Hrčak ID: 137439

URI
https://hrcak.srce.hr/137439

Posjeta: 1.108 *