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Measuring the internal-market orientation in the public sector

Emerson Wagner Mainardes
Alexandre dos Santos Cerqueira

Puni tekst: engleski, PDF (1 MB) str. 53-70 preuzimanja: 907* citiraj
APA 6th Edition
Wagner Mainardes, E. i dos Santos Cerqueira, A. (2015). Measuring the internal-market orientation in the public sector. Ekonomski vjesnik, 28 (S), 53-70. Preuzeto s https://hrcak.srce.hr/137441
MLA 8th Edition
Wagner Mainardes, Emerson i Alexandre dos Santos Cerqueira. "Measuring the internal-market orientation in the public sector." Ekonomski vjesnik, vol. 28, br. S, 2015, str. 53-70. https://hrcak.srce.hr/137441. Citirano 27.10.2021.
Chicago 17th Edition
Wagner Mainardes, Emerson i Alexandre dos Santos Cerqueira. "Measuring the internal-market orientation in the public sector." Ekonomski vjesnik 28, br. S (2015): 53-70. https://hrcak.srce.hr/137441
Harvard
Wagner Mainardes, E., i dos Santos Cerqueira, A. (2015). 'Measuring the internal-market orientation in the public sector', Ekonomski vjesnik, 28(S), str. 53-70. Preuzeto s: https://hrcak.srce.hr/137441 (Datum pristupa: 27.10.2021.)
Vancouver
Wagner Mainardes E, dos Santos Cerqueira A. Measuring the internal-market orientation in the public sector. Ekonomski vjesnik [Internet]. 2015 [pristupljeno 27.10.2021.];28(S):53-70. Dostupno na: https://hrcak.srce.hr/137441
IEEE
E. Wagner Mainardes i A. dos Santos Cerqueira, "Measuring the internal-market orientation in the public sector", Ekonomski vjesnik, vol.28, br. S, str. 53-70, 2015. [Online]. Dostupno na: https://hrcak.srce.hr/137441. [Citirano: 27.10.2021.]

Sažetak

The application of internal marketing in organizations has been researched by scholars for nearly three decades, but literature has little empirical research in the public sector. There is a latent debate on the relevance of internal marketing in the public sector, given the need to provide a more effective service to the citizens. Given the possibility that the internal-market orientation is an antecedent of job satisfaction, the objective of this research was to measure the level of internal market orientation in the public sector, and the Military Fire Department of the State of Espírito Santo (MFDESS) was surveyed using quantitative research. The instrument for data collection was a structured questionnaire, which follows the model used by Gounaris (2006) in research with employees of a hotel chain in Greece. 522 firefighters were surveyed. The choice of this organization was due to the importance of the service performed and the society visibility, given the direct relationship with life and assets of the taxpayers. Therefore, the level of job satisfaction of firefighters is relevant for the achievement of excellence in their missions. The results showed that firefighters have the perception that there is little internal-market orientation in the Military Fire Department and the level of job satisfaction is low.  The research result converged with the literature on the direct relationship of the internal-market orientation with job satisfaction.  Furthermore, the research concluded that job satisfaction is influenced by the identification of the exchange of value, segment internal market, job description, management concern and training.

Keywords: internal marketing, public sector, internal-market orientation, job satisfaction.

Hrčak ID: 137441

URI
https://hrcak.srce.hr/137441

Posjeta: 1.162 *