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Croatian Review of Economic, Business and Social Statistics, Vol.3 No.2 Prosinac 2017.

Izvorni znanstveni članak
https://doi.org/10.1515/crebss-2017-0009

E-commerce Analysis in selected European Union Countries: Position of Croatia

Nataša Kurnoga   ORCID icon orcid.org/0000-0002-0055-7752 ; Faculty of Economic and Business, University of Zagreb, Croatia
Ana Slišković ; Astellas d.o.o.

Puni tekst: engleski, pdf (477 KB) str. 62-72 preuzimanja: 267* citiraj
APA 6th Edition
Kurnoga, N. i Slišković, A. (2017). E-commerce Analysis in selected European Union Countries: Position of Croatia. Croatian Review of Economic, Business and Social Statistics, 3 (2), 62-72. https://doi.org/10.1515/crebss-2017-0009
MLA 8th Edition
Kurnoga, Nataša i Ana Slišković. "E-commerce Analysis in selected European Union Countries: Position of Croatia." Croatian Review of Economic, Business and Social Statistics, vol. 3, br. 2, 2017, str. 62-72. https://doi.org/10.1515/crebss-2017-0009. Citirano 21.11.2018.
Chicago 17th Edition
Kurnoga, Nataša i Ana Slišković. "E-commerce Analysis in selected European Union Countries: Position of Croatia." Croatian Review of Economic, Business and Social Statistics 3, br. 2 (2017): 62-72. https://doi.org/10.1515/crebss-2017-0009
Harvard
Kurnoga, N., i Slišković, A. (2017). 'E-commerce Analysis in selected European Union Countries: Position of Croatia', Croatian Review of Economic, Business and Social Statistics, 3(2), str. 62-72. doi: https://doi.org/10.1515/crebss-2017-0009
Vancouver
Kurnoga N, Slišković A. E-commerce Analysis in selected European Union Countries: Position of Croatia. Croatian Review of Economic, Business and Social Statistics [Internet]. 2017 [pristupljeno 21.11.2018.];3(2):62-72. doi: https://doi.org/10.1515/crebss-2017-0009
IEEE
N. Kurnoga i A. Slišković, "E-commerce Analysis in selected European Union Countries: Position of Croatia", Croatian Review of Economic, Business and Social Statistics, vol.3, br. 2, str. 62-72, 2017. [Online]. doi: https://doi.org/10.1515/crebss-2017-0009

Sažetak
Computer and mobile technology, Internet use and e-commerce have grown enormously in recent years. The main aim of this paper was to analyse the e-commerce of Croatia, the European Union (EU) countries and the post-transition EU countries. Due to technological progress, the paper among other things, analyses the trend of online purchase at the Croatian and the EU level. The analysis revealed the presence of a linear trend. Furthermore, hierarchical and non-hierarchical cluster analyses were used to classify the countries, first at the EU level and then at the level of the post-transition EU countries. Two variables, the Internet use expressed as a percentage of individuals with the last Internet use in the last 12 months and the Internet purchases expressed as a percentage of individuals with the last online purchase in the last 12 months were used to classify those countries. According to Ward’s method with squared Euclidean distances and dendrogram, the countries were classified into three clusters, which were then used as the basis for the k-means method. Finally, the cluster analysis resulted in the following three clusters: most developed, developed and less developed. Croatia was classified in the less developed cluster at the level of the EU countries, while at the level of the post-transition EU countries it was classified in the developed cluster.

Ključne riječi
cluster analysis; e-commerce; Internet use; multivariate analysis; online purchase; post-transition countries

Hrčak ID: 191451

URI
https://hrcak.srce.hr/191451

Posjeta: 756 *