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Tourism development strategies for business tourism destinations: Case study in the central region of Portugal

Jorge Marques   ORCID icon orcid.org/0000-0001-5392-5128 ; Portucalense University (UPT), Porto, Portugal
Norberto Santos   ORCID icon orcid.org/0000-0003-1752-9990 ; CEGOT - Centre of Studies on Geography and Spatial Planning, University of Coimbra, Portugal

Puni tekst: engleski, pdf (161 KB) str. 437-449 preuzimanja: 813* citiraj
APA 6th Edition
Marques, J. i Santos, N. (2017). Tourism development strategies for business tourism destinations: Case study in the central region of Portugal. Tourism: An International Interdisciplinary Journal, 65 (4), 437-449. Preuzeto s https://hrcak.srce.hr/191475
MLA 8th Edition
Marques, Jorge i Norberto Santos. "Tourism development strategies for business tourism destinations: Case study in the central region of Portugal." Tourism: An International Interdisciplinary Journal, vol. 65, br. 4, 2017, str. 437-449. https://hrcak.srce.hr/191475. Citirano 16.10.2021.
Chicago 17th Edition
Marques, Jorge i Norberto Santos. "Tourism development strategies for business tourism destinations: Case study in the central region of Portugal." Tourism: An International Interdisciplinary Journal 65, br. 4 (2017): 437-449. https://hrcak.srce.hr/191475
Harvard
Marques, J., i Santos, N. (2017). 'Tourism development strategies for business tourism destinations: Case study in the central region of Portugal', Tourism: An International Interdisciplinary Journal, 65(4), str. 437-449. Preuzeto s: https://hrcak.srce.hr/191475 (Datum pristupa: 16.10.2021.)
Vancouver
Marques J, Santos N. Tourism development strategies for business tourism destinations: Case study in the central region of Portugal. Tourism: An International Interdisciplinary Journal [Internet]. 2017 [pristupljeno 16.10.2021.];65(4):437-449. Dostupno na: https://hrcak.srce.hr/191475
IEEE
J. Marques i N. Santos, "Tourism development strategies for business tourism destinations: Case study in the central region of Portugal", Tourism: An International Interdisciplinary Journal, vol.65, br. 4, str. 437-449, 2017. [Online]. Dostupno na: https://hrcak.srce.hr/191475. [Citirano: 16.10.2021.]

Sažetak
The purpose of this paper is to present the results of a Delphi study about the strategic importance of business tourism in the Central Region of Portugal (territory encompassing the cities of Coimbra, Aveiro and Viseu), where the presence of a qualified and diverse tourism offer combined with the existence of varied venues and quality accommodation can contribute to provide a valued tourism experience associated with the meetings Industry. This study allows a reflection on the potential of business tourism in territories where this sector is not always given due attention by local, regional and national tourism bodies. These smaller urban centres (compared with the main urban centres of Lisbon and Oporto), relatively close to each other, may find strategic advantages in joint action, considering that these three geographic areas complement each other in the integrated supply of tourism products, experiences, support services and facilities. Primary data was collected through a Delphi study with the aim of identifying regional tourism stakeholders' perceptions of the importance and potential of business tourism development and strategies that should be put in place to this end. The results show that stakeholders identify business tourism as a strategic product that should be developed, and indicate some development strategies to be considered in this territory.

Ključne riječi
business tourism; destination; destination management organizations; Delphi technique; Portugal

Hrčak ID: 191475

URI
https://hrcak.srce.hr/191475

Posjeta: 1.362 *