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https://doi.org/10.32910/ep.71.1.2

COMPETITIVE ACTION REPERTOIRE IN THE TELECOMMUNICATIONS INDUSTRY

Darko Tipurić
Tereza Barun


Puni tekst: engleski pdf 469 Kb

str. 33-54

preuzimanja: 663

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Sažetak

Our paper describes how competitive action repertoire concept and the external regulatory environment influence the performance of a firm in the regulated telecommunications sector. Based on panel data of 103 firms across Europe that provide fixed broadband Internet to end customers during the time period of 3 years, results indicate that aggressiveness and the complexity of an offer have a positive relationship with market share growth. Contrary to widespread views, we find that the most aggressive firms in the market in fact lose market share on a year-on-year basis. Our results suggest that complexity and aggressiveness have a positive relationship with changes in market share gains and that the effects hold for non-regulated firms, but not for regulated ones.

Ključne riječi

competitive dynamics; competitive repertoire; regulation; telecommunications industry; fixed broadband

Hrčak ID:

234809

URI

https://hrcak.srce.hr/234809

Datum izdavanja:

27.2.2020.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.600 *