Prethodno priopćenje
https://doi.org/10.30924/mjcmi.27.2.7
Perception of CSR by Czech consumers – An in-depth analysis
Vít Hinčica
orcid.org/0000-0002-8591-632X
; Prague University of Economics and Business, Faculty of International Relations, Department of International Business
Hana Řezanková
; Prague University of Economics and Business, Faculty of Informatics and Statistics, Department of Statistics and Probability, Czech Republic
Jennifer Břečková
; Prague University of Economics and Business, Faculty of International Relations, Department of International Business, Czech Republic
Sažetak
The paper examines how Czech consumers perceive CSR. A literature review shows that there is a large research gap in this area. An established model introduced by Maignan (2001) and promoted by other researchers is used to assess the issue. Namely, consumer support for responsible business and consumer evaluation of corporate social responsibility are measured using two samples of respondents (a convenience sample of 227 respondents and a voluntary sample of 84 respondents). Various relationships between the merit variables are examined, as well as the dependencies of the merit variables on the selected demographic factors. The results show that consumers in the Czech Republic distinguish between the four types of CSR: economic, legal, ethical, and philanthropic. It was also confirmed that the values of the "economic" factor depend on the respondent's place of residence, showing higher values when consumers live in the capital or in the neighbouring region.
Ključne riječi
Perception; CSR; corporate social responsibility; consumers; Czech Republic
Hrčak ID:
275133
URI
Datum izdavanja:
28.6.2022.
Posjeta: 680 *