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ST-OPEN, Vol. 5 , 2024.

Izvorni znanstveni članak

https://doi.org/10.48188/so.5.9

Perceptions of clothing and physical appearance among young men and women from Split

Stella Besednik ; Department of Sociology, Faculty of Humanities and Social Sciences of Split, Split, Croatia
Marija Lončar ; Department of Sociology, Faculty of Humanities and Social Sciences of Split, Split, Croatia *

* Dopisni autor.


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Prilozi: Appendix 1.pdf Appendix 2.pdf


Sažetak

Aim: To assess whether young people are influenced by social and fashion trends related to body, physical appearance, and clothing, as well as to explore their understanding of fashion, styles, and trends.

Methods: We used a mixed methods approach consisting of both quantitative and qualitative research methods. The first phase of the study included a survey among a convenience sample of 200 young men and women from Split. The second phase consisted of semi-structured interviews with nine young women.

Results: Most participants considered their physical appearance to be average (77.5%). More than half were satisfied with their physical appearance (59.5%), while women tended to be more preoccupied with their body, appearance, and beauty. Participants mostly prioritized the quality of their garments (77%), minimalism (69%), and their personal style (86%) rather than eye-catching cuts or statement pieces. The majority of participants stated that what they wear is not limited by the opinions of society, as well as that they do not place importance on other people’s opinions (72.5%). The analysis of semi-structured interviews showed that female interviewees follow fashion trends and consider them an indispensable part of their lives. They mostly follow fashion through social media, namely because they want to follow trends, wear beautiful clothes, and improve the way they present themselves. They associate trends with transience and fitting the mold, whereas they consider style to be an expression of one’s personality. Regarding their clothing, they are focused on quality, functionality, and the feel of the materials on their body, and they support the concept of ‘slow fashion’.

Conclusions: The results from our survey point to the importance of personal style and the quality of garments, while the interviews build on these findings, as female interviewees further emphasized the importance of garment functionality and quality. They also state that they are mindful when choosing materials, as well as that they are interested in the concept of sustainable fashion. Although young people follow fashion and fashion trends, their limiting influence in their own clothing is not overemphasized.

Ključne riječi

body; physical appearance; clothing; social and fashion trends

Hrčak ID:

324938

URI

https://hrcak.srce.hr/324938

Datum izdavanja:

23.12.2024.

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