Izvorni znanstveni članak
https://doi.org/10.37741/t.73.2.12
How Memorable Gastronomic Experiences Shape Tourists’ Destination Satisfaction and Behavioral Intentions: The Role of Supportive Interactions and Self-Expression on Social Media
Duygu Yönel Baş
orcid.org/0000-0003-3862-1577
; Izmir Katip Celebi University, Faculty of Tourism, Department of Gastronomy and Culinary Arts, Izmir, Turkey
Onur Çakır
; Kirklareli Universitesi - Tourism Management Kayali Kampusu 3 Nolu Merkezi Derslikler Turizm Fakültesi Dekanlığı Kırklareli/Merkez, Kirklareli, Turkey
Sažetak
The purpose of this study is to investigate the effects of memorable gastronomic experiences (MGE) on tourists'
destination satisfaction (DS) and behavioural intentions (BI), as well as the impacts of supportive interaction
(SI) and self-expression (SE) resulting from sharing these experiences on social media. Using convenience
sampling, 517 international tourists visiting Izmir were included in the sample and data were collected using
questionnaires. The results showed that MGE significantly increases DSisd and is effective in forming positive
BI, such as revisiting and recommending the destination and creating positive word-of-mouth. On the
other hand, adverse experiences (AE) were found to decrease DS and indirectly affect BI. In addition, the
results showed that SE and SI had a significant direct effect on DS and an indirect effect on BI. The study
highlights the importance of MGE in enhancing tourists' satisfaction and future. It emphasizes the potential
of social media as a platform for SE and SI that could enhance DS and BI.
Ključne riječi
memorable gastronomic experience; self-expression; supportive interaction; destination satisfaction; behavioural intentions
Hrčak ID:
329988
URI
Datum izdavanja:
8.4.2025.
Posjeta: 1.203 *