INDECS, Vol. 23 No. 4, 2025.
Original scientific paper
https://doi.org/10.7906/indecs.23.4.5
Challenges of Implementing Circular Economy Business Models in Georgia
Beka Baiashvili
orcid.org/0009-0001-2464-4375
; Ivane Javakhishvili Tbilisi State University, Tbilisi, Georgia
*
* Corresponding author.
Abstract
The purpose of this article is to examine the challenges and opportunities associated with introducing a circular economy in Georgia, with a focus on evaluating the attitudes and behaviours of the population. The study is based on a quantitative methodology within which a structured questionnaire was used (N = 617). The study’s results showed that the population’s behaviour in the field of waste management is mostly neutral or negative. The Paradox of Education and Behaviour has been identified: the high academic degree of the majority of respondents (63,4%) does not directly correlate with pro-circular behaviour. It is noteworthy that individuals have more responsibility in the work environment than in the family, which is explained by the structural arrangement of the environment, rather than by the growth of personal consciousness. The study has shown a positive trend in terms of awareness, but the behaviour still contains uncertainty, especially in the management of household and electronic waste. According to the study, the transition to a circular economy for Georgia is not only an ecological but also an economic and geopolitical imperative. For a successful transformation, it is necessary to work in four key areas: strong governance and regulations, creation of auxiliary infrastructure, catalyzing the private sector, and community education.
Keywords
circular economy; sustainable development; waste management; behavior; Georgia
Hrčak ID:
334801
URI
Publication date:
30.8.2025.
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