Stručni rad
https://doi.org/10.70077/et2er.7.2.23
The Dominance of English in the Digital Age
Dino-Dominik Magić
; Veleučilište u Virovitici
*
Ivana Vidak Teskera
orcid.org/0000-0001-6889-4512
; Veleučilište u Virovitici
Maja Resner
orcid.org/0009-0001-7479-8233
; Veleučilište u Virovitici
* Dopisni autor.
Sažetak
In the digital age, English has solidified its position as the predominant global lingua franca, deeply influencing online
communication, education, and professional interactions. This paper examines the historical and sociolinguistic factors
that have contributed to the global dominance of English, analysing its pervasive use in digital contexts and the events
that have solidified its status. Additionally, the study explores the advantages and disadvantages of having a single
dominant global language, particularly in relation to linguistic diversity and equal access to information. To assess
perceptions within a non-English-speaking context, a survey was conducted among 124 Croatian adults aged 18–65,
encompassing a balanced representation of genders and professional backgrounds. Participants were queried about
their views on the prevalence of English in digital media and its relevance within their professional spheres. The findings
indicate that while individual engagement with English varies, a substantial majority acknowledge its dominant role in
the digital era and anticipate its continued prominence.
Ključne riječi
digital age; digital media; English language; linguistic diversity
Hrčak ID:
341455
URI
Datum izdavanja:
16.12.2025.
Posjeta: 306 *