Izvorni znanstveni članak
https://doi.org/10.37741/t.74.1.7
Investigating Sustainability: A Comprehensive Approach to Understanding Intentional Pro-environmental Behaviour Through Awareness, Religious Beliefs, and Environmental Attitudes
Abdullah Abonomi
; Department of Tourism & Hospitality, College of Business & Economics, Umm Al-Qura University, Makkah, Saudi Arabia
Sažetak
This paper investigates the psychological and cultural elements that influence pilgrims' pro-environmental activity. By combining the Theory of Planned Behaviour (TPB) with insights from the religious studies literature, a conceptual framework was developed that identified religious beliefs, environmental knowledge, pro-environmental attitudes, and normative perspectives as the main determinants of pilgrims' intentions to engage in sustainable practices during their journey. Using Structural Equation Modelling (SEM) via SmartPLS and data collected from a sample of 201 pilgrims, the study demonstrates complex interactions among these variables. A person's degree of environmental awareness is influenced by their religious beliefs and values; thus, their pro-environmental attitudes and intentions to act also alter. Moreover, the data showed how these aspirations change in keeping with society's expectations. Though there was no clear direct link between pro-environmental views and behavioural intentions, our results suggest that religious beliefs and values—formed by environmental knowledge—are crucial in shaping pilgrims' pro-environmental activities. We advise that projects that aim to support sustainability in pilgrimage settings focus on raising environmental awareness through shared values and religious doctrines. This strategy could effectively use the psychological and cultural settings of pilgrims to encourage more environmentally responsible travel habits.
Ključne riječi
pro-environmental behaviour; pilgrims; Theory of Planned Behaviour; religious beliefs; environmental awareness; normative belief
Hrčak ID:
343712
URI
Datum izdavanja:
23.1.2026.
Posjeta: 415 *