Professional paper
https://doi.org/10.47960/2831-0322.2025.1-2.29.198
UTILIZING ARTIFICIAL INTELLIGENCE IN BUSINESS OPERATIONS AT AMAZON AND JD.COM
Ivan Vujičić
orcid.org/0009-0000-3934-6218
; DOCTORATE PANEUROPEAN STUDIES, Austrija
Abstract
History serves as an invaluable teacher. By examining past industrial revolutions, we observe shifts in customer behavior and business practices over time. The transition from one industrial revolution to the next is marked by the development of new technologies, leading to the emergence of artificial intelligence (AI). As a pivotal business trend, AI is set to revolutionize our work, help us explore the unknown, unlock new possibilities, and reshape our world. It will present fresh opportunities across various industries and for individuals alike. AI is becoming one of the most influential tools in human history, and how we harness it will shape our future.
This research paper offers an overview of existing literature on the application of AI in business practices. It will examine how AI pioneers like Amazon and JD.com have leveraged AI to better understand and engage with customers, provide tailored products and services, and streamline business operations. AI is poised to open new doors and perspectives for everyone. This research paper presents a real-life case-study review of AI literature, aiming to inspire the integration of AI into your company or business career.
Keywords
artificial intelligence; new technologies; AI in business practice; business future
Hrčak ID:
344690
URI
Publication date:
28.12.2025.
Visits: 467 *