Technical Journal, Vol. 20 No. 1, 2026.
Professional paper
https://doi.org/10.31803/tg-20240725032722
The Crucial Role of Graphic Design in Shaping User Experience: A Study Case
Amanda Wiana
; Universitas Trisakti, Faculty of Art and Design, JL. Kyai Tapa No. 1 Grogol Petamburan, Jakarta 11440, Indonesia
Menul Teguh Riyanti
; Universitas Trisakti, Faculty of Art and Design, JL. Kyai Tapa No. 1 Grogol Petamburan, Jakarta 11440, Indonesia
Virginia Suryani Setiadi
; Universitas Trisakti, Faculty of Art and Design, JL. Kyai Tapa No. 1 Grogol Petamburan, Jakarta 11440, Indonesia
Bambang Tri Wardoyo
; Universitas Trisakti, Faculty of Art and Design, JL. Kyai Tapa No. 1 Grogol Petamburan, Jakarta 11440, Indonesia
Muhammad Hafiz Hassan
; Universiti Teknologi MARA Sarawak Branch, College of Creative Arts, Persiaran Selangor, Damansara Seksyen 16, 40200 Shah Alam, Selangor, Malaysia
Wegig Murwonugroho
; Universitas Trisakti, Faculty of Art and Design, JL. Kyai Tapa No. 1 Grogol Petamburan, Jakarta 11440, Indonesia
*
* Corresponding author.
Abstract
This study explores the integral role of graphic design in shaping user experiences on digital platforms, particularly on Instagram. Using Peirce's semiotic method, the research combines analyses of icons, indexes, and signs within the Instagram interface on user engagement, usability, and emotional connection. Findings indicate that the intentional design of these elements significantly influences users' initial engagement and overall satisfaction. However, frequent and disruptive changes to the graphic design, especially layout modifications, can negatively impact the user experience by disorienting users, reducing efficiency, and creating frustration. The study underscores the importance of thoughtful and consistent graphic design in creating engaging and user-friendly digital platforms. By understanding the semiotic significance of design elements, designers and developers can enhance user experiences and improve the overall platform performance.
Keywords
digital platform; graphic design; study case; user experience; user interface
Hrčak ID:
344768
URI
Publication date:
13.3.2026.
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