Tehnički vjesnik, Vol. 33 No. 2, 2026.
Izvorni znanstveni članak
https://doi.org/10.17559/TV-20250612002741
Research on the Integration and Innovation Path of Artificial Intelligence and the Real Economy
Qinghua Li
; College of Digital Economy, Yantai Nanshan University, Yantai Shandong, 265713, China
*
Meiyan Sui
; College of Digital Economy, Yantai Nanshan University, Yantai Shandong, 265713, China
Aining Li
; College of Management Engineering, Yantai Nanshan University, Yantai Shandong, 265713, China
Yanzhi Zhang
; College of Technology and Data, Yantai Nanshan University, Yantai Shandong, 265713, China
Hongmei Xu
; College of Digital Economy, Yantai Nanshan University, Yantai Shandong, 265713, China
* Dopisni autor.
Sažetak
This study aims to explore the impact of artificial intelligence (AI) integration on economic performance, focusing on the roles of frugal innovation and business model innovation as mediators. Utilizing a quantitative research design, data were collected from secondary sources, including industry reports and databases like the World Bank and OECD. The sample comprised 177 firms across various sectors, with a focus on small and medium-sized enterprises (SMEs). The findings reveal that AI-driven innovation significantly enhances economic performance, both directly and through its positive impact on real economy innovation. AI Integration Readiness (AIR) amplifies the AIDI→REI link yet shows a non-significant total moderation on EP (p = 0.15; BF10 = 1.8, anecdotal evidence for H0). Challenges such as the negative impacts of AI readiness on performance highlight the need for targeted support for SMEs. The study concludes that fostering AI capabilities and readiness is crucial for overcoming bottlenecks and achieving optimal economic outcomes, emphasizing the importance of supportive policies and infrastructure for broad-based AI adoption. These insights provide valuable implications for policymakers and business leaders aiming to leverage AI for sustainable economic growth and innovation.
Ključne riječi
AI integration readiness; artificial intelligence; business model innovation; economic performance; frugal innovation; small and medium-sized enterprises (SMEs)
Hrčak ID:
344997
URI
Datum izdavanja:
28.2.2026.
Posjeta: 181 *