Original scientific paper
https://doi.org/10.20867/thm.32.3.11
Virtual tourism dynamics: A bibliometric journey and future roadmap
Neena Sinha
orcid.org/0000-0002-7183-2168
; University School of Management Studies, Guru Gobind Singh Indraprastha University, India
Garima Kapoor
; University School of Management Studies, Guru Gobind Singh Indraprastha University, India
*
Nikita Kataria
; University School of Management Studies, Guru Gobind Singh Indraprastha University, India
* Corresponding author.
Abstract
Purpose – The objective of this study is to review and assess the current literature on virtual
tourism with the objective of identifying potential areas for future exploration as well as
decipher the relationship between antecedents of virtual reality and customer engagement.
Methodology/Design/Approach – A systematic review methodology using bibliometric
analysis was used to ensure the thoroughness of the topic under consideration. Two databases
were used to gather the literature for the purpose of review.
Findings – The focus of virtual tourism research is shifting toward immersive technologies
and a consumer-centric paradigm, with most of the literature emanating from China. Critical
aspects such as user experience, satisfaction, engagement and the psychological impact of
virtual environments including mental imagery, flow experience, destination image and
authenticity, present promising avenues for further investigation.
Originality of the research – The study integrates flow theory and the Hedonic Information
Systems model to offer a comprehensive understanding of how users’ emotional and
immersive experience evolve into engagement and behavioural outcomes within virtual
tourism experiences.
Keywords
Hrčak ID:
346476
URI
Publication date:
22.4.2026.
Visits: 121 *