Izvorni znanstveni članak
https://doi.org/10.2478/zireb-2026-0010
Environmental Investments and Financial Performance in the Hotel Industry: a Conceptual Overview with Mainstream and Heterodox Perspectives
Nikolina Jukić
orcid.org/0009-0004-6581-8740
; University of Rijeka, Faculty of Economics and Business, Rijeka, Croatia
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* Dopisni autor.
Sažetak
Given the long-standing debate over environmental investments as a potential threat to financial performance, this paper focuses on the environmentally intensive and economically influential hotel industry. The aim of this study is to provide deeper insight into environmental investments and their impact on financial performance, taking into account the institutional pressures and the inconclusive evidence from other industries. The review f irst considers traditional perspectives that view environmental measures as cost-inducing, followed by the Porter hypothesis, which offers a framework for potential gains in competitiveness and performance. Empirical evidence demonstrates that efficiency improvements, enhanced reputation, and the attraction of environmentally conscious customers are primary mechanisms by which environmental investments improve financial performance. However, short-term risks underscore the need for further research. Overall, the review positions environmental investments in hotels as both an ecological necessity and a strategic driver of long-term financial performance.
Ključne riječi
hotel industry; environmental investments; financial performance; mainstream perspective; Porter hypothesis
Hrčak ID:
347556
URI
Datum izdavanja:
31.5.2026.
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