Tehnički vjesnik, Vol. 33 No. 4, 2026.
Izvorni znanstveni članak
https://doi.org/10.17559/TV-20260322003473
Development Trend of the Real Estate Economy and Digital Transformation of Enterprises Under the New Situation
Xiaoqing Zhao
; School of Accounting, Zhengzhou Shengda University, Zhengzhou City, Henan Province, 451191, China
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* Dopisni autor.
Sažetak
The real estate sector has significantly influenced China's economic development in recent decades. The distinctive characteristics of this phenomenon, including its special turnover rate and substantial impact on the Gross Domestic Product (GDP), have garnered considerable interest from academic researchers and industry professionals. Conventional performance evaluation approaches face constraints in capturing the dynamic nature of the contemporary business landscape. The significance of digital transformation has escalated for real estate firms, as it facilitates enhancing operational efficiency, customer experience, and competitive edge. This study proposes the Real Estate Enterprise Performance Evaluation Method (RE2PRM), which integrates Decision-Making Trial and Evaluation Laboratory (DEMATEL) to overcome the limitations of traditional methods. The RE2PRM evaluates financial performance, customer satisfaction, and market trends through a systematic index framework and causal relationship analysis. Empirical findings from 500 survey respondents across China's real estate sector demonstrate that RE2PRM achieves superior accuracy, user acceptance, and practicality compared to existing digital transformation methods. Artificial intelligence (84%) and blockchain (82%) exhibit the highest influential power among digital technologies, while big data analytics (61%) and AI (65%) demonstrate the greatest relative importance. The proposed method provides a comprehensive assessment framework that enables better-informed decision-making for real estate enterprises. This research contributes to digital transformation theory by offering an integrated DEMATEL-based evaluation model tailored to China's real estate industry.
Ključne riječi
China; DEMATEL; digital transformation; performance evaluation; real estate economy
Hrčak ID:
348694
URI
Datum izdavanja:
30.6.2026.
Posjeta: 0 *