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PARENTS' PERCEPTIONS OF FOOD ADVERTISING AIMED AT CHILDREN ON TELEVISION: EXPOSURE, INFLUENCE AND REGULATIONS

Ariana Nefat
Dragan Benazić

Puni tekst: engleski, pdf (570 KB) str. 49-67 preuzimanja: 720* citiraj
APA 6th Edition
Nefat, A. i Benazić, D. (2011). PARENTS' PERCEPTIONS OF FOOD ADVERTISING AIMED AT CHILDREN ON TELEVISION: EXPOSURE, INFLUENCE AND REGULATIONS. Economic research - Ekonomska istraživanja, 24 (1), 49-67. Preuzeto s https://hrcak.srce.hr/67740
MLA 8th Edition
Nefat, Ariana i Dragan Benazić. "PARENTS' PERCEPTIONS OF FOOD ADVERTISING AIMED AT CHILDREN ON TELEVISION: EXPOSURE, INFLUENCE AND REGULATIONS." Economic research - Ekonomska istraživanja, vol. 24, br. 1, 2011, str. 49-67. https://hrcak.srce.hr/67740. Citirano 18.09.2019.
Chicago 17th Edition
Nefat, Ariana i Dragan Benazić. "PARENTS' PERCEPTIONS OF FOOD ADVERTISING AIMED AT CHILDREN ON TELEVISION: EXPOSURE, INFLUENCE AND REGULATIONS." Economic research - Ekonomska istraživanja 24, br. 1 (2011): 49-67. https://hrcak.srce.hr/67740
Harvard
Nefat, A., i Benazić, D. (2011). 'PARENTS' PERCEPTIONS OF FOOD ADVERTISING AIMED AT CHILDREN ON TELEVISION: EXPOSURE, INFLUENCE AND REGULATIONS', Economic research - Ekonomska istraživanja, 24(1), str. 49-67. Preuzeto s: https://hrcak.srce.hr/67740 (Datum pristupa: 18.09.2019.)
Vancouver
Nefat A, Benazić D. PARENTS' PERCEPTIONS OF FOOD ADVERTISING AIMED AT CHILDREN ON TELEVISION: EXPOSURE, INFLUENCE AND REGULATIONS. Economic research - Ekonomska istraživanja [Internet]. 2011 [pristupljeno 18.09.2019.];24(1):49-67. Dostupno na: https://hrcak.srce.hr/67740
IEEE
A. Nefat i D. Benazić, "PARENTS' PERCEPTIONS OF FOOD ADVERTISING AIMED AT CHILDREN ON TELEVISION: EXPOSURE, INFLUENCE AND REGULATIONS", Economic research - Ekonomska istraživanja, vol.24, br. 1, str. 49-67, 2011. [Online]. Dostupno na: https://hrcak.srce.hr/67740. [Citirano: 18.09.2019.]

Sažetak
The purpose of this work is to investigate the perceptions of parents about advertising of food
to children on television. The theoretical research includes a review of marketing to children, the
analysis of influential factors, the influence of food advertising aimed at children, the perceptions of
the parents and the issue of regulation of this area of advertising. The empirical research conducted
via a questionnaire to the parents does not confirm the connection between the time spent in front of
the television and the behaviour of children, but it does indicate at the negative attitudes of parents
about advertising of food that influence their moderately restrictive attitude on the prohibition of such
advertising.

Ključne riječi
advertising to children; television advertising; perceptions of parents; regulation; Croatia

Hrčak ID: 67740

URI
https://hrcak.srce.hr/67740

[hrvatski]

Posjeta: 1.422 *