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THE ROLE OF SOCIAL MARKETING IN A COMMUNICATIVE PARTNER RELATIONSHIP

Nataša Demšar Pečak ; Alma Mater Europaea, European Centre Maribor, Maribor, Slovenia
Marija Ovsenik ; Alma Mater Europaea, European Centre Maribor, Maribor, Slovenia

Puni tekst: engleski, pdf (447 KB) str. 194-207 preuzimanja: 376* citiraj
APA 6th Edition
Demšar Pečak, N. i Ovsenik, M. (2012). THE ROLE OF SOCIAL MARKETING IN A COMMUNICATIVE PARTNER RELATIONSHIP. Informatologia, 45 (3), 194-207. Preuzeto s https://hrcak.srce.hr/87373
MLA 8th Edition
Demšar Pečak, Nataša i Marija Ovsenik. "THE ROLE OF SOCIAL MARKETING IN A COMMUNICATIVE PARTNER RELATIONSHIP." Informatologia, vol. 45, br. 3, 2012, str. 194-207. https://hrcak.srce.hr/87373. Citirano 16.11.2019.
Chicago 17th Edition
Demšar Pečak, Nataša i Marija Ovsenik. "THE ROLE OF SOCIAL MARKETING IN A COMMUNICATIVE PARTNER RELATIONSHIP." Informatologia 45, br. 3 (2012): 194-207. https://hrcak.srce.hr/87373
Harvard
Demšar Pečak, N., i Ovsenik, M. (2012). 'THE ROLE OF SOCIAL MARKETING IN A COMMUNICATIVE PARTNER RELATIONSHIP', Informatologia, 45(3), str. 194-207. Preuzeto s: https://hrcak.srce.hr/87373 (Datum pristupa: 16.11.2019.)
Vancouver
Demšar Pečak N, Ovsenik M. THE ROLE OF SOCIAL MARKETING IN A COMMUNICATIVE PARTNER RELATIONSHIP. Informatologia [Internet]. 2012 [pristupljeno 16.11.2019.];45(3):194-207. Dostupno na: https://hrcak.srce.hr/87373
IEEE
N. Demšar Pečak i M. Ovsenik, "THE ROLE OF SOCIAL MARKETING IN A COMMUNICATIVE PARTNER RELATIONSHIP", Informatologia, vol.45, br. 3, str. 194-207, 2012. [Online]. Dostupno na: https://hrcak.srce.hr/87373. [Citirano: 16.11.2019.]

Sažetak
This article presents a study whose purpose is to determine whether social marketing is the right intervention and motivational approach to resolve problems in a relationship of legal or unmarried heterosexual partners, who are faced with problems such as mutual conflict, inadequate communication, problems of alienation, emotional separation, marriage infidelity, various dependencies, mental or physical violence and problems in raising children. The research has considered the role of social marketing as a new creative approach to intervening and changing attitudes and developing an individual plan with individuals and couples and their social environment.

Ključne riječi
social marketing; prevention programs; partnerships; family patterns; education

Hrčak ID: 87373

URI
https://hrcak.srce.hr/87373

[hrvatski]

Posjeta: 777 *