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MODELLING OF ONLINE GROUP DISCOUNTS

Karlo Kotarac ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia
Zrinka Lukač   ORCID icon orcid.org/0000-0003-2986-6345 ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia

Puni tekst: engleski, pdf (99 KB) str. 99-108 preuzimanja: 356* citiraj
APA 6th Edition
Kotarac, K. i Lukač, Z. (2013). MODELLING OF ONLINE GROUP DISCOUNTS. Croatian Operational Research Review, 4 (1), 99-108. Preuzeto s https://hrcak.srce.hr/97387
MLA 8th Edition
Kotarac, Karlo i Zrinka Lukač. "MODELLING OF ONLINE GROUP DISCOUNTS." Croatian Operational Research Review, vol. 4, br. 1, 2013, str. 99-108. https://hrcak.srce.hr/97387. Citirano 20.07.2019.
Chicago 17th Edition
Kotarac, Karlo i Zrinka Lukač. "MODELLING OF ONLINE GROUP DISCOUNTS." Croatian Operational Research Review 4, br. 1 (2013): 99-108. https://hrcak.srce.hr/97387
Harvard
Kotarac, K., i Lukač, Z. (2013). 'MODELLING OF ONLINE GROUP DISCOUNTS', Croatian Operational Research Review, 4(1), str. 99-108. Preuzeto s: https://hrcak.srce.hr/97387 (Datum pristupa: 20.07.2019.)
Vancouver
Kotarac K, Lukač Z. MODELLING OF ONLINE GROUP DISCOUNTS. Croatian Operational Research Review [Internet]. 2013 [pristupljeno 20.07.2019.];4(1):99-108. Dostupno na: https://hrcak.srce.hr/97387
IEEE
K. Kotarac i Z. Lukač, "MODELLING OF ONLINE GROUP DISCOUNTS", Croatian Operational Research Review, vol.4, br. 1, str. 99-108, 2013. [Online]. Dostupno na: https://hrcak.srce.hr/97387. [Citirano: 20.07.2019.]

Sažetak
Web pages for group discounts have become very popular in the past few years. In this paper we concentrate on the group discounts for the service industry in which a quality of the service plays an important role in retaining customers which in return affects business profitability. We present a model of the group discount offer from a merchant’s point view. A merchant decides about the size of the discount offered, having in mind quality of the service offered which is affected by the number of customers who use the service. Finally, we derive the first order optimality conditions.

Ključne riječi
Group shopping; Group discount; Voucher

Hrčak ID: 97387

URI
https://hrcak.srce.hr/97387

Posjeta: 582 *