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  • Datum izdavanja: 15.03.2020.
  • Objavljen na Hrčku: 27.03.2020.

Sadržaj

Puni tekst

Cover pages (str. I-I)

Damir Dobrinić
Ostalo


Predgovor / Foreword (str. III-III)

Damir Dobrinić
Uvodnik


THE INFLUENCE OF CHATBOTS ON ADVERTISING CAMPAIGN PERFORMANCE (str. 1-17)

Petra Zečević, Anica Hunjet, Dijana Vuković
Izvorni znanstveni članak


BLOGGERS AND INFLUENCERS - THE PHENOMENON OF DRIVING CONSUMER FASHION CHOICES (str. 18-34)

Ela Martinčević, Dijana Vuković, Anica Hunjet
Izvorni znanstveni članak


THE IMPACT OF BRAND EQUITY ON CONSUMER BEHAVIOR ON CROATIAN MOBILE PHONE MARKET (str. 35-45)

Davor Širola, Valon Gallopeni
Izvorni znanstveni članak


IMPACT OF SOCIAL NETWORKS ON THE EMPLOYMENT PROCESS IN THE REPUBLIC OF CROATIA (str. 46-54)

Dunja Dobrinić
Izvorni znanstveni članak


COMPARATIVE ANALYSIS OF FINANCIAL SECURITY INDICATORS BETWEEN DOMESTIC AND FOREIGN PROMOTION AGENCIES* (str. 55-64)

Suzana Keglević Kozjak, Nikolina Smetiško
Stručni rad


ADVERTISING IN EVENT MANAGEMENT – CASE STUDY* (str. 65-72)

Helena Varjačić, Martina Tomičić Furjan
Stručni rad


DIGITAL MARKETING IN THE TELECOM INDUSTRY – HT Mostar example (str. 73-81)

Ornela Leko, Davorka Topić Stipić
Stručni rad


DIGITAL MARKETING BENCHMARKS LEVERAGED BY MARKETING ANALYTICS TOOLS (str. 82-97)

Petra Leonora Cvitanović
Stručni rad


CHANGES IN MARKETING PROCESSES BY IMPACT OF DIGITAL TRANSFORMATION WITH A FOCUS ON CUSTOMER EXPERIENCE (str. 98-106)

Larisa Hrustek, Ana Kutnjak, Snježana Križanić
Prethodno priopćenje


DO UNIVERSITIES AND STUDENTS NEED TO BE ENTREPRENEURIALLY ORIENTED? A LITERATURE REVIEW* (str. 107-112)

Ivana Dvorski Lacković, Vladimir Kovšca, Roman Lacković
Prethodno priopćenje


DIGITAL INFORMATION SYSTEMS AND BUSINESS INTELLIGENCE OF TOURIST DESTINATION - EXAMPLE eVisitor (str. 113-133)

Aleksandra Krajnović, Nives Jeličić, Marina Šćiran-Rizner
Prethodno priopćenje


CUSTOMER LOYALTY ON THE SPORTS-RECREATION CENTERS MARKET (str. 134-145)

Ana Maria Babić, Zoran Mihanović
Prethodno priopćenje


INFLUENCER MARKETING AS A WAY OF PROMOTING A BRAND VIA SOCIAL NETWORKS (str. 146-158)

Milica Kostić Stanković, Sanja Bijakšić, Nino Ćorić
Prethodno priopćenje


ROLE OF COLOR IN BRANDS ASSOCIATION TO PARTICULAR INDUSTRY (str. 159-165)

Ana Globočnik Žunac, Kata Milušić, Vlatka Kordoš
Prethodno priopćenje


PERCEPTION OF CROATIAN COMPANY MANAGERS ON THE IMPACT OF SOCIAL NETWORKS ON CORPORATE BRANDS* (str. 186-202)

Franja Kutnjak, Iva Gregurec
Prethodno priopćenje


Posjeta: 17.781 *