CroDiM, Vol. 9 No. 1, 2026.

Table of contents

Full text

Cover pages (page I-I)

Other

Predgovor / Foreword (page III-III)

Iva Gregurec
Editorial

THE ROLE OF AI SENTIMENT ANALYSIS IN SHAPING MARKETING DISCOURSE (page 1-10)

Branimir Kurmaić, Ivan Kunac
Original scientific paper

SEO EVALUATION WITH AI AND CONVENTIONAL TOOLS: CASE STUDY OF HIGHER EDUCATION WEBSITES IN CROATIA (page 11-20)

Matija Novak, Marija Maček
Preliminary communication

CYBERBULLYING AMONG YOUTH: THE ROLE OF SNAPCHAT IN THE EXPERIENCES OF GENERATION Z (page 21-32)

Dijana Vuković, Ante Rončević, Marija Zavacki Ključar
Original scientific paper

THE INFLUENCE OF BRAND EQUITY ON THE COGNITIVE DIMENSION OF STUDENT BEHAVIOR WHEN OPTING FOR A HIGHER EDUCATION INSTITUTION (page 33-42)

Arnela Bevanda, Inja Stojkić, Mirela Mabić
Original scientific paper

THE IMPLEMENTATION OF STRATEGIC MARKETING IN NON-PROFIT ORGANIZATIONS IN ISTRIA COUNTY: CHALLENGES AND BENEFITS (page 43-60)

Irena Šker, Marko Paliaga, Helga Možé
Original scientific paper

RESEARCH AND ANALYSIS OF THE PERCEPTION AND PURCHASE DECISION AMONG CROATIAN CONSUMER`S SNEAKER SHOES (page 61-72)

Kristina Maršić, Maja Stracenski Kalauz, Matija Eršeg
Preliminary communication

THE ROLE OF SUSTAINABLE MARKETING IN THE TRANSFORMATION OF THE TEXTILE INDUSTRY TOWARDS A CIRCULAR ECONOMY (page 73-84)

ULOGA ODRŽIVOG MARKETINGA U TRANSFORMACIJI TEKSTILNE INDUSTRIJE PREMA CIRKULARNOJ EKONOMIJI (page 73-84)

Lea Masnec, Larisa Hrustek, Ana Kutnjak
Review article

EMOTIONAL BOTS, ARTIFICIAL INTELLIGENCE AND 10G NETWORK: THE FOUNDATION OF A NEW DIMENSION AND PERSONALIZED MARKETING (page 85-94)

Anamarija Zron
Review article

TRANSFORMATION OF THE USER EXPERIENCE THROUGH MARKETING ACTIVITIES IN THE METAVERSE (page 95-106)

TRANSFORMACIJA KORISNIČKOG ISKUSTVA KROZ MARKETINŠKE AKTIVNOSTI U METAVERZUMU (page 95-106)

Magdalena Kuštelega
Professional paper

Visits: 2.724 *