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Pregledni rad

East and West of the Human Brian

Livia Pavletić ; Centar za filozofiju medija, Zagreb, Hrvatska
Sead Alić ; Centar za filozofiju medija, Zagreb, Hrvatska

Puni tekst: hrvatski pdf 348 Kb

str. 353-364

preuzimanja: 1.523



Science is slowly revealing secrets of the human brain. Latest discoveries on the functioning of this digital, highly sophisticated human “device” reflect the ways how sensations, experience and understanding of the world are “activated”.
The aim of this study is to investigate the eventual link between technical devices as human extensions and brain processes that in return determine the ways of the perception of the world. At the same time it is a reflection on interesting thesis which exists in the science on the split of the human brain hemispheres as a form of a division between basic human abilities.
In this context we want to investigate the bioethical dimension of McLuhan’s thought on the parallel between two hemispheres of the human brain and civilisations which exists on Eastern and Western hemisphere of our planet.
The areas of investigation are the following: technologies as extensions and human brain; left and right hemisphere of the brain; technologies, culture, brain; extensions of spoken and written language in pre-linguistic and pre-literacy; “digital” configuration of the brain; brain as the final corrective of the techno-civilisations delusions.
There are links between neurolinguistical, theological, philosophical and biological standpoints on human brain. Research into the origins of language, determination of human thoughts, relation between potential and realised, the internal conflict between utilitarian and human empathy… at the end the contemplation tries to answer the question on the regulatory nature of the human brain in establishing the balance of power of both individuals and civilizations.

Ključne riječi

human brain; human extensions; culture; power; Marshall McLuhan

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Podaci na drugim jezicima: hrvatski

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