Prethodno priopćenje
TOURISM DESTINATION COMPETITIVENESSBETWEEN TWO FLAGS
TANJA ARMENSKI
DORIS O. GOMEZELJ
BRANISLAV DJURDJEV
NEVENA ĆURČIĆ
ALEKSANDRA DRAGIN
Sažetak
The study aims to provide a better
understanding of destination
competitiveness and elements
that affect competitive position
of a tourism destination. The research
is design as a comparative study of
Slovenia and Serbia. For analysing
a competitiveness of mentioned
destinations, the Integrated model
of destination competitiveness was
used. The results showed that both
destinations are considered to be more
competitive in its natural, cultural, and
created resources, but less competitive
in the destination management and,
according to the Integrated model,
demand conditions. Based on these
findings, relevant proposals are made in
order to improve competitive positions
of destinations.
Ključne riječi
Destination competitiveness; Competitiveness model; Tourism; Slovenia; Serbia
Hrčak ID:
86648
URI
Datum izdavanja:
15.6.2012.
Posjeta: 4.182 *