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The Role and Importance of Branding Traditional Performance Art, Taking the Example of the Lado Ensemble

Krešimir Dabo ; Ansambl narodnih plesova i pjesama Hrvatske Lado


Puni tekst: hrvatski pdf 286 Kb

str. 171-185

preuzimanja: 1.613

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Puni tekst: engleski pdf 252 Kb

str. 187-201

preuzimanja: 408

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Sažetak

In today’s globalised world in which both communications and marketing
experts struggle to attract public attention, in a world overloaded with information
to such an extent that the apathy aspect is the response to advertisers’
messages, branding is becoming one of the key factors in the success of companies,
products and services, and they also include cultural content. The theme
of this paper is linked to the importance of implementing the branding of traditional
art as a cultural product on this market, taking the sole professional
folklore ensemble in Croatia as an example.

Ključne riječi

Lado (ensamble); brending; performance art; folklore

Hrčak ID:

97811

URI

https://hrcak.srce.hr/97811

Datum izdavanja:

28.12.2012.

Podaci na drugim jezicima: hrvatski

Posjeta: 3.561 *