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Dried fruit consumers behavior in the Zagreb market

Marija Cerjak orcid.org/0000-0003-0696-4364 ; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska
Marina Tomić ; Agronomski fakultet Sveučilišta u Zagrebu, Zagreb, Hrvatska

Sažetak

The aim of this research was to determine the most important characteristics of purchase and consumption of dried fruit in the Zagreb market. Data were collected by means of a survey with 120 respondents. The research results show that dried fruit is relatively rarely used in the diet with raisins and prunes as most often consumed fruit. The main motives for consumption of dry fruits are their positive effect on digestion and good taste. On the other hand, the price as very important when buying dried fruit is a limiting factor for higher consumption of such fruit. In order to increase demand for dried fruit it is necessary to increase promotional activities as well as to work on consumers’ education, especially among children and youngsters.

Ključne riječi

dried fruit; survey; buying behavior; attitudes

Hrčak ID:

119699

URI

https://hrcak.srce.hr/119699

Datum izdavanja:

31.3.2014.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.470 *