Pregledni rad
SOUTH-ADRIATIC MULTI-REGIONAL TOURIST CLUSTER AS TOP WORLD BRAND
Stanko Geić
; Sveučilišni odjel za stručne studije Sveučilišta u Splitu, Split, Hrvatska
Goran Ćorluka
; Sveučilišni odjel za stručne studije Sveučilišta u Splitu, Split, Hrvatska
Jakša Geić
; veučilišni odjel za stručne studije Sveučilišta u Splitu, Split, Hrvatska
Sažetak
Contemporary global changes in the area of tourist demand resulted with dispersion and diversification of tourist offer. One of recognizable methods of destination differentiation from more competitive ones is creating of recognizable tourist brand. Forming of integrated multi-regional tourist cluster in the area of south Dalmatia, Herzegovina and coastal area of Montenegro, causes for competitiveness of individual regions to get stronger, also the increase of tourist visits and revenues is generated through active vacations and more qualitative clients who consume a wide palette of tourist products provided by the particular region based on its natural and cultural resources. Considered multi-region includes the most attractive tourist resources of Croatia, Bosnia and Herzegovina and Montenegro, thus a logical need emerges to create a common tourist product that would be presented appropriately in the global tourist market. Members of the south-Adriatic multi-regional tourist cluster should adjust their urban and master plans as founding documents of future development. Observing all the states of this treated area as future members of the European Union, economically, politically and observing their social development in the scope of this integration is of the utmost importance; this is clear in the programs and documents presented during our work.
Ključne riječi
multi-region; tourist cluster; branding; tourist product
Hrčak ID:
131350
URI
Datum izdavanja:
23.12.2014.
Posjeta: 2.038 *