Informatologia, Vol. 48 No. 1-2, 2015.
Izvorni znanstveni članak
INFOKRATIYA AND POLITICAL COMMUNICATION
Zoran Jevtović
; Filozofski fakultet, Sveučilište u Nišu, Srbija
Zoran Aracki
; Filozofski fakultet, Sveučilište u Nišu, Srbija
Sažetak
Internet, social networks and global media significantly change the socio- psychological model of democratic decision- making, since citizens more and more their own attitudes, believes and behavior patterns replace by media pictures. Willingness of individuals is breaking and reshaping, becoming the part of political reorganization, whereas the state with the invisible lash force them to be truly their own as they are unable to do that themselves. The power of thematization pushes into focus the interests, pro –active communication strategies direct public dialogue, and personalization blurs ideological interests. Instead of critical communication, masses are offered promising packages of filtered information, the attention is focused to goals of the rich and governing while political communication is hiding more than discovering. Analyzing increasingly noticeable role of media management, PRs and advertizing in the public sphere, the authors ascertain that digitalization increases separation between those who manage and those who are managed, and also political democracy gradually transforms into infokratiya which delegates sovereignty to citizens on communication centers.
Ključne riječi
ideology; management of political communication; parties; image; public opinion
Hrčak ID:
137711
URI
Datum izdavanja:
31.3.2015.
Posjeta: 1.601 *