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https://doi.org/10.20867/thm.1.1.15

Structure and interdependence of the marketing system of touroperators

Tonka Pančić Kombol ; Hotelijerski fakultet Opatija, Sveučilište u Rijeci, Hrvatska


Puni tekst: hrvatski pdf 3.236 Kb

str. 145-155

preuzimanja: 855

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Sažetak

Following the current insights into the tourism marketing spheres and applying the systems theory, this paper takes into account the decomposition of the tourism system and aims at separating the touroperators’ and travel agencies’ component and their respective products and services. The touroperator’s
marketing system is defined as a separate system formed through relationships with various subjects present on the market for the purpose of creating and placing at the market individual package arrangements as products. The structure and interdependence of the touroperator’s marketing system is determined through research and description of touroperators’ and travel agencies’ functions and their respective relationships and connections with the relevant subjects on the tourism market.

Ključne riječi

touroperators’ market system; system structure; touroperator retail and receptive function of travel agencies

Hrčak ID:

182695

URI

https://hrcak.srce.hr/182695

Datum izdavanja:

30.6.1995.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.882 *