Tehnički vjesnik, Vol. 24 No. 3, 2017.
Izvorni znanstveni članak
https://doi.org/10.17559/TV-20170307103404
Learning by internationalization: positive effects on innovation in Chinese companies
Nikola Zivlak
orcid.org/0000-0002-5425-7464
; Center of International Programs, Donghua University, 1882 West Yan'an Road, Shanghai, 200051, China
Marko Ljubičić
; Center of International Programs, Donghua University, 1882 West Yan'an Road, Shanghai, 200051, China
Ming Xu
; Glorious Sun School of Business and Management, Donghua University, 1882 West Yan'an Road, Shanghai, 200051, China
Jelena Demko-Rihter
orcid.org/0000-0001-7762-3095
; University of Novi Sad, Faculty of Technical Sciences, Trg Dositeja Obradovića 6, 21000 Novi Sad, Serbia
Bojan Lalić
; University of Novi Sad, Faculty of Technical Sciences, Trg Dositeja Obradovića 6, 21000 Novi Sad, Serbia
Sažetak
The purpose of this research is to analyse the relationship between innovation and internationalization in Chinese companies and to test presented research model. During the research process, 486 companies from China were analyzed and all four types, product, process, marketing and organizational innovations are proved to be positively influenced by internationalization. In addition to this, it is proved that for improvement of marketing and organizational innovation high-level of internationalization is highly recommended. What is more, this research has proved that direct contact with foreign customers is extremely important for having higher benefits of internationalization in the context of improvement of all four types of innovation.
Ključne riječi
Chinese company; Chinese market; innovation; internationalization
Hrčak ID:
183034
URI
Datum izdavanja:
15.6.2017.
Posjeta: 2.708 *