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RE-EVALUATING A STRATEGIC MODEL FOR TOURISM DESTINATIONS - PRACTICAL IMPLEMENTATION OF THEORIES AND CONCEPTS

Marko Koščak ; Fakultet za turizam, Sveučilište u Mariboru, Maribor, Slovenija
Tony O’Rourke ; Institut za financije, London, Velika Britanija
Dinko Bilić ; Hrvatsko komunikološko društvo


Puni tekst: engleski pdf 558 Kb

str. 38-49

preuzimanja: 810

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Sažetak

In this paper we seek to identify what we see as a dysfunctional barrier in the development of environmentally and economically sustainable tourism at a local level. Changing shifts in tourism markets have led to the greater importance of sustainable tourism initiatives, which by their very nature will tend to have a locally oriented concept, as opposed to a national or international concept. Our research used four comparative case-studies to consider the potential advantage of locally focused bottom-up tourism models based on coalitions of key local actors over top-down models based on national or international structures.

Ključne riječi

tourism destination, bottom-up approach, local coalition, multi-stakeholders concept, destination management

Hrčak ID:

183665

URI

https://hrcak.srce.hr/183665

Podaci na drugim jezicima: hrvatski

Posjeta: 1.212 *