THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?

Skoči na glavni sadržaj

Management : Journal of Contemporary Management Issues, Vol. 11 No. 2, 2006.

Izvorni znanstveni članak

THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?

Goran Vlašić

Puni tekst: engleski doc 219 Kb

str. 9-27

preuzimanja: 1.351

APA 6th Edition

Vlašić, G. (2006). THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?. Management, 11 (2), 9-27. Preuzeto s https://hrcak.srce.hr/19145

MLA 8th Edition

Vlašić, Goran. "THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?." Management, vol. 11, br. 2, 2006, str. 9-27. https://hrcak.srce.hr/19145. Citirano 21.12.2024.

Chicago 17th Edition

Vlašić, Goran. "THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?." Management 11, br. 2 (2006): 9-27. https://hrcak.srce.hr/19145

Harvard

Vlašić, G. (2006). 'THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?', Management, 11(2), str. 9-27. Preuzeto s: https://hrcak.srce.hr/19145 (Datum pristupa: 21.12.2024.)

Vancouver

Vlašić G. THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?. Management [Internet]. 2006 [pristupljeno 21.12.2024.];11(2):9-27. Dostupno na: https://hrcak.srce.hr/19145

IEEE

G. Vlašić, "THE POWER OF INFORMATION AND COMMUNICATION CONTROL IN ICT ENVIRONMENT – WHAT INFORMATION COLLECTION / USE PRACTICES SHOULD COMPANIES IMPLEMENT TO GAIN CONSUMERS’ CONFIDENCE?", Management, vol.11, br. 2, str. 9-27, 2006. [Online]. Dostupno na: https://hrcak.srce.hr/19145. [Citirano: 21.12.2024.]

Sažetak

The purpose of this paper is to see if information and interactive communication technologies will be able to actually enable true interaction and personalization with consumers. The precondition for automatization, true interaction and relationship personalization is the exchange of information (knowledge) with each other (company and consumer). With this in mind – privacy is certainly an important concept. Since consumers are generally concerned about their privacy, it is important to find out: What information collection / use practices should companies implement to gain consumers’ confidence?

Ključne riječi

Hrčak ID:

19145

URI

https://hrcak.srce.hr/19145

Datum izdavanja:

20.12.2006.

Posjeta: 2.109 *