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Prethodno priopćenje

https://doi.org/10.22522/cmr20180131

Communication by Design – (Mis)Understanding the Purpose

Sanja Rocco orcid id orcid.org/0000-0003-2740-151X ; Zagreb School of Business, Croatia


Puni tekst: engleski pdf 1.620 Kb

str. 102-116

preuzimanja: 593

citiraj


Sažetak

Researchers from different fields of marketing, communication and management often see the role of design at the end of the process. However, design should be managed and involved in the decisionmaking process from the beginning, the same as other important components of any business. The main purpose of design is communication, whether it is visual communication design, product design or service design. No matter how complex, design should first send a message that is clear and understandable, whether it is a package or a product, a signage in public space or a website. The topic of this paper is (visual) communication design. The need for good communication design is greater than ever, because our everyday life depends on images and their interpretation, particularly with the fast development of communication technologies. Bad communication design can cause serious communication problems, pollute our environment, or even devalue the public space. However, strong personal presence is not desirable and necessary in communication designers’ work, as their main purpose and responsibility is to deliver the message from their clients to the target audience.

Ključne riječi

design, message; visual communication; images; communication problems

Hrčak ID:

204263

URI

https://hrcak.srce.hr/204263

Datum izdavanja:

30.7.2018.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.705 *