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https://doi.org/10.32914/i.51.3-4.1

THE EFFECTS OF MEDIA DISPLAYS REGARDING TERRORIST ATTACKS ON ATTITUDES CONCERNING TOURIST DESTINATION PLANNING

Barbara Pavlakovič ; Fakultet za turizam, Sveučilište u Mariboru, Brežice, Slovenija
Mladen Knežević ; Fakultet za turizam, Sveučilište u Mariboru, Brežice, Slovenija
Marko Koščak ; Fakultet za turizam, Sveučilište u Mariboru, Brežice, Slovenija
Tony O’Rourke ; Co-operatives, Ujedinjeno kraljevstvo
Boris Prevolšek ; Fakultet za turizam, Sveučilište u Mariboru, Brežice, Slovenija
Boštjan Brumen ; Fakultet za turizam, Sveučilište u Mariboru, Brežice, Slovenija


Puni tekst: engleski pdf 489 Kb

str. 128-141

preuzimanja: 685

citiraj


Sažetak

Designing and presenting a destination as a tourist product is a process, which is influenced by different issues. Among them are perceptions of destination and attitudes towards a destination. In this study we have examined how media representation of destination safety and security affects attitudes about tourism destinations. Safety and security are important questions in the field of tourism and therefore we initially present different aspects of this topic. This research question was addressed as an experiment among students of tourism, who are future tourism product designers. The independent variable was the projection of terrorist attack films on observed destinations. The experiment used different questionnaires – among them was a nonverbal semantic differential. The results of these questionnaires showed that the perception of different destinations is lower than before the experiment and therefore that the safety and security issues are important factors when designing a tourist product.

Ključne riječi

Safety and security, tourism destination, tourist product design, experiment

Hrčak ID:

217551

URI

https://hrcak.srce.hr/217551

Podaci na drugim jezicima: hrvatski

Posjeta: 1.577 *