Agroeconomia Croatica, Vol. 9 No. 1, 2019.
Prethodno priopćenje
Wine tourism in the area of Zagreb County and the City of Zagreb: the wine tourists preferences, motivations and satisfaction with the offer
Željka Mesić
orcid.org/0000-0002-9349-1560
; Agronomski fakultet, Sveučilište u Zagrebu, Zagreb
Mateja Lončar
orcid.org/0000-0003-1637-6603
; Agronomski fakultet, Sveučilište u Zagrebu, Zagreb
Marina Tomić Maksan
; Agronomski fakultet, Sveučilište u Zagrebu, Zagreb
Sažetak
The aim of this paper was to determine the overall satisfaction of wine tourists with wine tourism offer in in the area of Zagreb County and the City of Zagreb, to identify their preferences and motives for participating in wine tourism. A face to face survey was conducted on a sample of 100 respondents from the Zagreb County and the City of Zagreb.
Results showed that regarding wine tourism products, the respondents most often visit wine roads and wineries, followed by vineyards and wine manifestations, while the least visited are wine festivals. The most visited is the wine road of Plešivica, from the wine festivals “VINOcom”, and from the wine manifestations Martinje i Vincekovo. The main purpose of visiting wine tourism is to visit wine roads, wineries, tasting / buying wine, and experiencing the variety of delights of local wines and food. For the majority of participants, the most important motives for visiting wine roads and wineries are tasting wine and socialising with friends and family. The participants are relatively satisfied with the overall offer of wine tourism, whereby they are most satisfied with the number and offer of wineries, and least satisfied with the number of organized visits to vineyards. A more frequent visit to the wine tourism of the respondents could be stimulated by a better offer of local eno-gastro specialties, better promotion of wine roads, wine manifestations and festivals, more favourable prices, more information about the offer and organized wine tours. The results of this research provide an informative basis for creating innovative marketing strategies for all wine tourism participants.
Ključne riječi
wine tourism; preferences; motives; satisfaction with wine tourism offer
Hrčak ID:
231062
URI
Datum izdavanja:
17.11.2019.
Posjeta: 2.022 *