Pregledni rad
CRISIS COMMUNICATION
Zoran Tomić
; Filozofski fakultet Sveučilišta u Mostaru
Josip Sapunar
; Fakultet političkih znanosti u Zagrebu
Sažetak
Great attention is given to the contemporary management and it has a
strategic place in the life of organizations. In this paper the authors define
crisis and crisis communication, publicity that is involved in the crisis,
analyze types and causes of crises and deal with a process of crisis communication.
In the paper the crisis communication is treated as an information
and as a strategy.
Ključne riječi
crisis; crisis communication; public relations; management; publicity; crisis plan.
Hrčak ID:
231872
URI
Datum izdavanja:
19.12.2006.
Posjeta: 2.856 *