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Making strategic decision?

Greg Sheppard
Hassan Zaheer ; Power Technology Research


Puni tekst: engleski pdf 465 Kb

str. 66-71

preuzimanja: 232

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Sažetak

Market research is the eyes and ears of a company’s strategic and tactical development and operational processes whose main purpose is reducing the risks in the decision-making process.
Great market research supports decisions by truly understanding customer wants and needs so that subsequent products address real value propositions in a world where competing solutions will not be far behind.

Ključne riječi

market research; strategic development; decision-making

Hrčak ID:

236745

URI

https://hrcak.srce.hr/236745

Datum izdavanja:

8.4.2020.

Posjeta: 836 *